Apple Logo in Black and White

The world of technology is filled with iconic symbols that have transcended time and become synonymous with their respective brands. In this review, we delve into the white emblem that has come to represent one of the most renowned companies in the industry – Apple.

Without using a single word, the black and white logo of Apple speaks volumes about the company’s ethos, vision, and innovation. Its simplicity and elegance are unparalleled, captivating the attention of users and onlookers alike. This emblem has become a symbol of excellence in design, transcending language barriers and cultural boundaries.

The black and white apple logo serves as a visual representation of the brand’s core values – innovation and creativity. Its sleek design effortlessly captures the essence of Apple’s commitment to pushing boundaries and redefining technological norms. The logo’s minimalistic approach communicates a sense of sophistication, leaving a lasting impression on all who encounter it.

The Evolution of Apple’s Logo: From Colorful to Black and White

Throughout the years, the reviewed history of the iconic apple company has seen a significant transformation in its visual identity. The monochromatic journey of the logo design from vibrant colors to a minimalistic black and white representation is a testament to Apple’s commitment to simplicity and sophistication.

The Transition Towards Minimalism

One of the most notable developments in the evolution of Apple’s logo has been its shift towards a black and white color scheme. Previously characterized by a diverse range of vivid colors, the company made the strategic decision to embrace a more pared-down aesthetic. This transition towards minimalism allowed the logo to exude a refined and sophisticated charm.

The Symbolic Power of Monochrome

By embracing a monochromatic palette, Apple’s logo inherently possesses a unique appeal. The absence of color accentuates the intricate details of the logo, highlighting the striking contours of the apple shape. This subtle approach symbolizes Apple’s understated elegance and their commitment to timeless design. The black and white color scheme evokes a sense of maturity and refinement, aligning perfectly with the brand’s reputation for innovation and excellence.

The Power of Simplicity: How Apple’s Black and White Logo Became an Icon

In the world of branding, the power of simplicity cannot be overlooked. When it comes to iconic logos, one prime example is the monochromatic emblem used by Apple. This review dives into the evolution and significance of Apple’s black and white logo, exploring how it captured the essence of the brand and became a symbol of innovation and sophistication.

The Evolution of Apple’s Logo

The story behind Apple’s logo begins with its early roots in the tech industry. As the company embarked on its quest to revolutionize technology, its logo also went through various iterations, each representing a different phase of its journey. From its initial colorful incarnation to a gradual shift towards simplicity, the logo eventually settled on the iconic black and white design we know today.

Capturing the Essence of the Brand

Apple’s decision to embrace a monochromatic palette for its logo was a deliberate choice aimed at conveying a sense of elegance and sophistication. By stripping away unnecessary elements and focusing on the essential, the logo reflects the core values of the brand – simplicity and innovation. The black and white design exudes a timeless appeal, evoking a sense of reliability and durability synonymous with Apple products.

The Symbolism Behind the Logo

Beyond its aesthetic appeal, Apple’s black and white logo carries deeper symbolism. The use of black represents the company’s determination and power to disrupt existing norms, while the color white signifies purity and creativity. Together, these elements create a visual representation of Apple’s commitment to pushing boundaries and creating groundbreaking technology.

In conclusion, Apple’s black and white logo is a testament to the power of simplicity in branding. By embracing a monochromatic design, Apple successfully conveys the essence of its brand – sophistication, innovation, and a commitment to pushing boundaries. The logo has become synonymous with the company’s products and has cemented its status as an icon in the world of technology.

A Closer Look at Apple’s Iconic Monochromatic Logo Design

When discussing the emblem that has become synonymous with the Apple brand, it is impossible to ignore the impact and simplicity of its black and white design. This review aims to delve deeper into the meaning behind Apple’s monochromatic logo and the elements that have made it an enduring symbol of sophistication and refinement.

The Power of Minimalism

At first glance, the Apple logo appears as a simple black silhouette against a white background. However, this minimalistic approach holds significant meaning and resonates with consumers in a profound way. By stripping away unnecessary details, the logo embodies minimalist design principles, conveying a sense of elegance and clarity.

Contrast and Balance

The stark contrast between the black logo and white background creates a visual impact that captures attention. The use of black signifies strength and authority, while white represents purity and simplicity. This careful balance between light and dark fosters a harmonious composition and ensures the logo remains visually striking across various mediums.

• Distinctiveness: The monochromatic logo sets Apple apart from its competitors, making it instantly recognizable and memorable.
• Timelessness: The simplicity of the design ensures the logo is not tied to any specific era, allowing it to remain relevant and contemporary.
• Versatility: The black and white color scheme allows for easy integration onto any product or marketing material, ensuring consistency across the brand.
• Evolving Narrative: While the logo has undergone minor changes over the years, such as gradients and shading, the essence of the monochromatic design has remained intact, emphasizing Apple’s commitment to innovation and progress.

In conclusion, Apple’s monochromatic logo design is a masterpiece in its simplicity and balance. By embracing minimalism, contrast, and timeless aesthetics, Apple has created an emblem that encapsulates their brand values of elegance and sophistication, while also remaining adaptable and relevant in a rapidly changing world.

Unveiling the Symbolism Behind Apple’s Black and White Emblem

Exploring the deeper meaning behind Apple’s iconic emblem, we delve into the symbolism of its monochromatic design. By utilizing the colors black and white, Apple’s logo conveys a sense of simplicity, modernity, and sophistication.

• Emblem: The term “emblem” refers to a symbol or design that represents a particular concept, organization, or brand. In the case of Apple’s logo, it serves as a powerful emblem that embodies the essence of the company.
• Monochromatic: The use of black and white in Apple’s logo creates a monochromatic color scheme. This design choice enhances the logo’s elegance and versatility, allowing it to seamlessly adapt to various mediums and contexts.
• Simplicity: The minimalistic design of the logo reflects Apple’s commitment to simplicity in both its products and brand identity. By stripping away unnecessary elements, the logo conveys a sense of clarity and focus.
• Modernity: The black and white color palette of Apple’s emblem aligns with contemporary design trends and creates a timeless aesthetic. It showcases Apple’s ability to stay at the forefront of innovation and maintain a modern image.

In conclusion, Apple’s black and white emblem carries multiple layers of symbolism. It represents simplicity, modernity, and sophistication, encapsulating the essence of the brand. Through its monochromatic design, the logo communicates a message of elegance and versatility, making it a timeless symbol in the world of technology.

The Timelessness of Apple’s Logo: Why it Still Resonates Today

In today’s fast-paced and ever-changing world of technology, one emblem has managed to stand the test of time and maintain its relevance and appeal: Apple’s iconic logo. This review delves into the enduring significance of the monochromatic logo, exploring why it continues to captivate audiences and convey a sense of timelessness.

An Image that Transcends Boundaries

The logo’s simplicity and minimalistic design play a significant role in its lasting impact. By opting for a sleek black silhouette, Apple has managed to create an image that effortlessly transcends cultural and generational boundaries. This adaptability allows the logo to maintain its relevance, resonating with diverse audiences across the globe.

Furthermore, the logo’s lack of color allows individuals to project their own interpretations and meanings onto it. This flexibility keeps the logo open to individual interpretation, making it a personal emblem for each user. Whether it represents innovation, creativity, or a desire for simplicity, the logo can be an emotional touchpoint for consumers.

A Testament to Apple’s Legacy

The enduring presence of Apple’s logo is a testament to the brand’s legacy. Since its inception, Apple has consistently delivered innovative and groundbreaking products that have revolutionized the tech industry. The logo serves as a reminder of the brand’s dedication to pushing boundaries and challenging the status quo.

Over the years, Apple’s logo has become synonymous with quality, excellence, and cutting-edge design. It has become an emblem of trust and reliability, solidifying the brand’s position as a leader in the industry. By retaining the same logo, Apple has reinforced its commitment to its core values and its unwavering pursuit of excellence.

In conclusion, the black and monochromatic design of Apple’s logo has contributed to its timelessness and continued resonance. Its simplicity and adaptability allow it to transcend boundaries and resonate with diverse audiences. Moreover, its association with Apple’s legacy serves as a testament to the brand’s innovation and unwavering commitment to excellence. Thus, the logo continues to captivate and inspire consumers, contributing to Apple’s enduring success.

From Multicolored to Minimalist: The Story of Apple’s Logo Transformation

In this section, we will delve into the fascinating journey of how Apple’s emblem evolved over time, progressing from a multicolored design to a minimalist masterpiece. The development of the logo reflects the brand’s commitment to innovation and its pursuit of simplicity and sophistication. Let’s review the different stages of this transformation, exploring the significance behind each iteration.

Apple’s logo transformation serves as a testament to the company’s ability to adapt and stay relevant in an ever-changing world. It showcases the brand’s continuous pursuit of innovation and design excellence, solidifying its position as a global leader in technology. As Apple evolves, so does its logo, always striving to embody the essence of elegance and sophistication in its visual identity.

The Influence of Minimalism: Analyzing the Impact of Apple’s Black and White Logo

In the realm of branding and visual design, the presence of a striking emblem can make a significant impact. Apple’s monochromatic logo, with its sleek black silhouette on a white background, has become instantly recognizable worldwide. This article will delve into the influence of minimalism in design and review the powerful effect that Apple’s black and white logo has had.

The Rise of Minimalism

Minimalism, as an art movement and design philosophy, is characterized by a focus on simplicity and the elimination of unnecessary elements. It embraces clean lines, uncluttered spaces, and a reduced color palette. This approach has gained immense popularity for its ability to convey elegance, sophistication, and a sense of modernity. Apple’s logo exemplifies minimalism by employing a simplistic black silhouette against a white backdrop, creating a timeless and refined aesthetic.

The Impact of Apple’s Black and White Logo

Apple’s decision to adopt a black and white logo has had a profound impact on the perception of the brand. The contrasting colors create a visually striking image that commands attention. The simplicity of the design allows the logo to be easily recognized and associated with Apple’s products and overall brand identity. By eschewing complex imagery and vibrant colors, Apple’s logo stands out among its competitors and exudes an air of sophistication and exclusivity.

In conclusion, Apple’s black and white logo represents a deliberate embrace of minimalism, showcasing the power of simplicity in visual design. The monochromatic palette, with its emphasis on clean lines and absence of distractions, has elevated the perception of Apple’s brand, portraying it as a symbol of elegance and sophistication in an ever-changing technological landscape.

Exploring the Sophistication of Apple’s Monochromatic Logo Design

In this review, we will delve into the sleek and refined world of Apple’s monochromatic logo design. The emblem of this renowned tech giant captivates with its black and white color scheme, showcasing a harmonious blend of simplicity and elegance. Through a careful analysis, we will uncover the depths of sophistication that lie within this minimalist representation.

• The Elegant Monochrome: The use of black and white in Apple’s logo exudes a sense of sophistication that transcends time. The monochromatic palette allows for a clean and minimalist look, providing a timeless appeal.
• Symbolism in Simplicity: The simplicity of the Apple logo does not diminish its ability to convey powerful messages. The absence of elaborate details allows the logo to embody a sense of exclusivity and refinement.
• A Visual Balance: The contrast between the black apple silhouette and the white background creates a visual balance that is pleasing to the eye. This balance adds to the overall sophistication of the logo, evoking a sense of harmony and equilibrium.
• Minimalism as the Ultimate Form of Sophistication: Apple’s decision to embrace minimalism in its logo design reflects a belief in the power of simplicity. By stripping away unnecessary elements, the logo achieves a level of sophistication that is both captivating and memorable.
• The Impact of Monochromatic Design: Monochromatic design has long been associated with elegance and sophistication. Apple’s use of black and white in their logo taps into this tradition, elevating the brand’s image and creating an enduring visual identity.

By exploring the monochromatic design of Apple’s logo, we gain a deeper appreciation for the sophistication that lies within its simplicity. The logo serves as a testament to the power of minimalism and its ability to convey elegance and refinement. Through its timeless black and white emblem, Apple continues to captivate and inspire with a design that is both timeless and sophisticated.

Apple’s Black and White Logo: A Representation of Modern Elegance

In the realm of iconic corporate identities, the black and white emblem of Apple Inc. stands out as a powerful symbol of modern elegance. Through its monochromatic design, Apple’s logo encapsulates a sense of sophistication and minimalism that has become synonymous with the brand’s image. This article will explore the significance of Apple’s black and white logo, highlighting its timeless appeal and its representation of contemporary style.

Harmonious Contrast

One of the remarkable aspects of Apple’s black and white logo is the harmonious contrast between these two contrasting shades. The stark juxtaposition of black and white creates a visually striking effect that captures attention and exudes a sense of balance and purity. The logo’s monochromatic palette adds a touch of refinement to Apple’s visual identity, allowing it to effortlessly blend with various product designs and advertising campaigns.

Symbolism and Simplicity

The black and white logo of Apple embodies symbolism and simplicity, reflecting the brand’s dedication to innovation and user-friendly technology. The logo’s simplicity not only allows for easy recognition but also represents Apple’s commitment to streamlining complex ideas and creating intuitive user experiences. By using black and white, Apple conveys a sense of timelessness and sophistication that effortlessly aligns with the brand’s overall aesthetic.

In conclusion, Apple’s black and white logo serves as a representation of modern elegance by employing harmonious contrast and embodying symbolism and simplicity. This timeless design demonstrates Apple’s commitment to creating visually appealing and user-friendly products that exude sophistication and minimalism. The black and white logo has become an enduring symbol of Apple’s innovative and stylish brand identity.

The Intriguing Design Elements of Apple’s Black and White Logo

The monochromatic color scheme of the Apple logo creates a captivating and timeless design that exudes sophistication and elegance. This article will delve into the intriguing design elements employed in Apple’s iconic black and white logo.

The Power of Simplicity

One of the key design elements of the Apple logo is its simplicity. The logo consists of a simple apple silhouette, devoid of any intricate details or embellishments. By embracing minimalism, Apple has achieved a design that is both eye-catching and instantly recognizable.

Contrasting Colors

The use of black and white colors in the Apple logo creates a striking contrast that adds visual impact to the design. The juxtaposition of these two opposing colors creates a sense of harmony and balance. This monochromatic approach enhances the logo’s elegance and sophistication.

• Dynamic Shape: The rounded edges of the apple silhouette give the logo a soft and approachable feel, while still maintaining a sense of sleekness.
• Negative Space: The clever use of negative space in the logo, where the apple shape is cut out from the surrounding square, adds depth and dimension to the design.
• Minimalist Typography: The choice of a clean and simple font for the “Apple” wordmark perfectly complements the minimalistic design of the logo. The use of lowercase letters adds a touch of informality and friendliness.

In conclusion, the black and white Apple logo is a masterclass in simplicity and contrast. Its timeless design elements, such as the dynamic shape, clever use of negative space, and minimalist typography, contribute to its enduring appeal and status as a symbol of elegance and sophistication.

The Significance of Black and White in Apple’s Logo: Beyond Aesthetics

The monochromatic color scheme of black and white in Apple’s logo holds a deeper meaning beyond its aesthetic appeal. The choice of these contrasting colors is deliberate and reflects the brand’s core values and identity.

An Emblem of Simplicity and Minimalism

The use of black and white in Apple’s logo conveys a sense of simplicity and minimalism. The logo’s clean and uncluttered design represents the company’s commitment to sleek and functional products. By stripping away unnecessary distractions, Apple emphasizes the importance of clear and concise communication in its brand messaging.

A Symbol of Timelessness and Universality

The black and white color scheme of the Apple logo transcends cultural and temporal boundaries, making it universally recognizable. By opting for this classic combination, Apple ensures its logo remains relevant and impactful across different languages, cultures, and design trends. This universality allows the logo to maintain its iconic status, even as the company evolves and adapts over time.

• Black: Boldness, Excellence, Innovation
• White: Purity, Simplicity, Clarity

In conclusion, the monochromatic black and white colors in Apple’s logo carry significant associations that go beyond aesthetics. The emblem’s simplicity and minimalism communicate the brand’s commitment to functional design, while its timelessness and universality ensure its enduring recognition. Apple’s logo stands as a powerful symbol of their core values in an ever-changing technological landscape.

The Minimalist Approach: How Apple’s Logo Redefines Branding

In this section, we will explore the minimalist approach that Apple has taken in designing their iconic logo. By embracing a monochromatic color scheme and simplifying their emblem, Apple has redefined the concept of branding.

When we think of logos, we often imagine complex designs with vibrant colors and intricate details. However, Apple’s logo stands out by taking a different approach. Instead of using a multitude of colors, they have opted for a minimalist palette of black and white. This choice brings a sense of elegance and sophistication to their brand.

By utilizing a monochromatic color scheme, Apple’s logo captures attention in a subtle and understated way. The absence of vibrant colors allows their emblem to blend seamlessly into various environments, whether it’s on a product, in an advertisement, or on digital media. This adaptability ensures that the logo remains timeless and can evolve with the ever-changing design trends.

The simplicity of Apple’s logo is also a testament to their commitment to minimalism. With just a silhouette of an apple, devoid of any intricate details, they convey their brand identity with remarkable ease. This simplicity is instantly recognizable and establishes a strong connection with consumers.

Apple’s logo showcases how less is indeed more. By embracing a minimalist approach, they have created a design that transcends time and sets a new standard for branding. The black and white color scheme, alongside the simplified emblem, exudes a sense of modernity and sophistication, making it an iconic symbol in the world of technology.

The Art of Simplicity: Apple’s Black and White Logo as a Design Inspiration

Emblematic and refined, the iconic black and white logo of a certain fruit-inspired brand has long been revered as a quintessential example of elegance and sophistication. This monochromatic symbol has transcended time, serving as a timeless testament to the power of simplicity in design.

A Timeless Emblem of Minimalism

In the realm of design, the significance of utilizing black and white cannot be overstated. These two seemingly contrasting colors possess a unique ability to convey depth and meaning, capturing attention with their stark contrast while maintaining an air of simplicity. The monochromatic nature of Apple’s logo enables it to embody the essence of minimalism, stripping away unnecessary distractions and leaving only the most essential elements behind.

An Inspiration for Contemporary Designers

Apple’s black and white logo stands as a beacon of inspiration for contemporary designers looking to make a bold statement with their creations. By revisiting the fundamental principles of minimalism, designers can draw inspiration from the logo’s timeless aesthetic and apply it to their own work. The logo serves as a reminder that simplicity is often the key to achieving a truly powerful and memorable design.

The Iconic Apple Silhouette: Capturing the Essence of Innovation in Black and White

The review of the emblem of the world-renowned tech company, Apple, is incomplete without a discussion on its iconic black and white silhouette. Depicting the essence of innovation, this emblem has become synonymous with the brand’s continuous pursuit of excellence.

In a world of vibrant colors and complex designs, the simplicity of the black and white logo allows it to stand out effortlessly. The contrasting tones create a visual impact that captures the attention of individuals across various demographics.

Representing the convergence of cutting-edge technology and elegant aesthetics, the Apple logo’s black silhouette symbolizes the company’s ongoing commitment to pushing boundaries and redefining industry standards. The absence of color emphasizes the brand’s focus on substance over superficial appearance, highlighting its dedication to delivering groundbreaking innovations.

Versatility is another attribute that sets the black and white emblem apart. The logo seamlessly adapts to any surface or medium it is displayed on, whether it is on product packaging, advertisements, or digital platforms. Its timeless design ensures that it remains relevant and easily recognizable in a rapidly evolving technological landscape.

• The black silhouette of the Apple logo has become an emblem of minimalist sophistication.
• By reducing the logo to its simplest form, Apple showcases its confidence in its products and services.
• The black and white color scheme evokes a sense of timelessness, allowing the logo to transcend trends and maintain its appeal even as years pass.
• Through the use of negative space, the logo invites interpretation, sparking curiosity and intrigue.

In conclusion, the black and white silhouette of the Apple logo is an iconic representation of the brand’s commitment to innovation and elegance. Its minimalistic design and versatility make it a timeless symbol that resonates with individuals seeking cutting-edge technology and refined aesthetics.

The Visual Impact of Apple’s Black and White Logo: A Study in Contrast

In the world of visual branding, the choice of a logo can greatly impact a company’s image and perception. Apple’s monochromatic logo, with its simple and timeless design, is an emblem that speaks volumes about the brand. This article delves into the visual impact of Apple’s black and white logo, exploring the power of contrast in creating a memorable and distinctive brand identity.

The Essence of Contrast

One of the key elements that make Apple’s black and white logo so visually striking is the effective use of contrast. By juxtaposing the deep darkness of black with the pure brightness of white, the logo creates a powerful visual tension that captures attention. This dichotomy between colors evokes a sense of sophistication and elegance, elevating the brand’s image in the eyes of consumers.

The Power of Simplicity

Apple’s logo is a testament to the adage “less is more.” The minimalist design, devoid of unnecessary details and distractions, allows the monochromatic color scheme to take center stage. This simplicity not only enhances the logo’s visual impact but also ensures its versatility across various mediums and sizes, making it easily recognizable and memorable.

• Contrast creates a sense of depth and dimension, making the logo visually dynamic.
• The monochromatic color scheme exudes a sense of sophistication and timeless elegance.
• Simplicity allows for easy reproduction and recognition, making the logo highly versatile.
• The logo’s minimalistic design signifies Apple’s commitment to innovation and simplicity.
• Apple’s black and white logo has become an iconic symbol of the brand’s prestige and quality.

In conclusion, Apple’s black and white logo is a prime example of how contrast can be used effectively in logo design to create a visually striking and memorable brand identity. Its monochromatic color scheme, with its simplicity and elegance, has solidified the logo’s status as a timeless emblem of Apple’s commitment to innovation and sophistication.

A Timeless Design Choice: How Apple’s Black and White Logo Endures in a Colorful World

In a world filled with vibrant colors and eye-catching designs, it is remarkable how one particular logo stands out by going against the norm. The white emblem on a black background has become synonymous with Apple, the tech giant known for its innovative products and sleek aesthetics. This monochromatic choice may seem simple, but it holds a deeper significance and continues to captivate audiences worldwide.

When considering the reasons behind Apple’s decision to stick with a black and white logo, several factors come into play. Firstly, the timeless nature of this design choice ensures that it remains relevant regardless of changing trends. While colors often fade in and out of fashion, black and white is a classic combination that transcends time. This enduring quality allows Apple’s logo to retain its elegance and sophistication, establishing it as an iconic emblem in the business world.

Furthermore, the monochromatic aesthetic exemplifies Apple’s commitment to simplicity and minimalism. By stripping away the distraction of color, the logo focuses attention on the core essence of the brand. It represents the brand’s mindset of prioritizing functionality and user experience over unnecessary embellishments. This intentional minimalism resonates with consumers, who appreciate Apple’s dedication to streamlined design and user-friendly interfaces.

The black and white logo also embodies Apple’s brand identity and values. The stark contrast between the two colors creates a visual impact that symbolizes the company’s commitment to standing out from the crowd and challenging the status quo. In a world saturated with colorful logos, Apple’s monochromatic emblem demands attention through its simplicity and boldness. It showcases the brand’s unwavering confidence and ability to make a statement without relying on flashy colors.

Ultimately, Apple’s black and white logo endures in a colorful world because it represents more than just a design choice. It encapsulates the brand’s philosophy, evoking a sense of timelessness, simplicity, and boldness. This iconic emblem serves as a visual reminder of Apple’s unwavering commitment to innovation and elegance, solidifying its place as a leader in the tech industry.

The Black and White Logo Phenomenon: How Apple Set a Trend for Simplicity in Design

In the world of design, there is a remarkable phenomenon that has greatly influenced the way logos are created and perceived. This phenomenon revolves around the use of black and white elements in logo design, a trend largely popularized by Apple. By carefully incorporating the contrasting colors of black and white, Apple has managed to create an emblem that exudes simplicity and elegance, setting a new standard in the realm of logo design.

When we review the Apple logo, it becomes evident that it embraces a monochromatic palette. The logo consists solely of black and white components, stripping away any unnecessary complexity that may distract from its core message. This deliberate choice highlights Apple’s commitment to minimalism and allows the logo to transcend trends and stand the test of time.

The monochromatic nature of the Apple logo not only enhances its visual appeal but also communicates a sense of sophistication. The clean lines and crisp contrast between black and white create a harmonious balance that exudes confidence and professionalism. It speaks volumes about Apple’s attention to detail and their dedication to producing products that are not only technologically advanced but also visually appealing.

By setting this trend for simplicity in logo design, Apple has inspired numerous brands to follow suit. Many companies have adopted black and white elements in their logos, recognizing the power and impact this color scheme has on their brand identity. The Apple logo serves as a prime example of how a monochromatic approach can make a logo instantly recognizable, allowing it to become an iconic symbol within the industry.

In conclusion, the black and white logo phenomenon, popularized by Apple, has revolutionized the world of logo design. By embracing simplicity and elegance, Apple has created an emblem that transcends trends and represents a timeless sense of sophistication. The monochromatic palette used in the Apple logo has set a new standard for brands, inspiring them to prioritize simplicity and minimalism in their designs.