Isn’t it everyone’s dream to have their own business where they are masters of their own fate? You make the decisions, you control your own setup and you reap the benefits. However, it is often perplexing for many people as to how to go about setting up their own business. The following points will help…
Yusaku Kamekura was born on 6 April 1915 in the Japanese province of Niigata. He received his education at a private school that focused on training designers exclusively, the Bauhaus-oriented Institute of New Architecture and Industrial Arts, which was established by Ranahichiro Kawakita. He acquired the fundamentals of Constructivism during this period and remained at…
‘I know it’s something of a cliché to say this, but we really do view graphic design, and especially logo design, as a problem solving process, a process not dissimilar to that used in other related disciplines such as architecture and engineering. The initial task is to understand and define what the issues are, and…
Steff Geissbuhler is a pre-eminent designer of logos and corporate identity programmes on the global stage. For over three decades, Mr. Geissbuhler has been a prominent figure in the field of corporate identity design. Initially serving as one of three partners at the renowned firm of Chermayeff & Geismar Inc., he later became the co-founder…
Saul Bass was born on 8 May 1920 in New York City and died in Los Angeles on 25 April 1996. He was of Jewish American descent and a designer and filmmaker by profession. Saul Bass was a prominent figure in both the fields of graphic design and filmmaking, having received Academy Awards for numerous…
Robert Brownjohn had a notably prolific career as a graphic designer, despite his relatively brief lifespan. He is perhaps best remembered for his contributions to the Bond films, particularly the striking title sequences for “From Russia with Love” and “Goldfinger.” His principal style was to fuse the formal tenets of graphic design with the more…
In the competitive world of corporate branding, a logo holds immense significance as it serves as the visual representation of a company’s identity and values. The McDonald’s logo is undoubtedly one of the most recognizable and iconic symbols associated with a multinational corporation. With its distinct golden arches, this emblem has become synonymous with fast-food…
In the ever-changing world of technology, where innovation and design go hand in hand, few logos have become as recognizable and impactful as the emblem of the beloved Apple brand. Through the course of their history, the symbol of Apple has undergone a remarkable transformation, reflecting not only the evolution of the company itself but…
Within the realm of iconic symbols, few can rival the profound recognition and cultural significance of the McDonald’s logo. This enduring visual representation, which has become synonymous with fast food and global consumerism, merits a thorough examination to uncover its evolution and its influential role in shaping modern branding. For decades, the logo of the…
Within the realm of international fast-food chains, there exists an emblem that has become synonymous with fast and convenient dining: the golden arches of the McDonald’s logo. Recognizable to millions, the iconic “M” mark represents more than just a brand; it embodies decades of innovation, evolution, and cultural significance. Delving into the history and evolution…