Most people know little about Unilever. They do know their brands, but usually do not impose anything related to Unilever. Unilever has always been active in taking positive initiative in society and that truly shows in their logo. With their new logo, Unilever seems supported by mission, like they are more to the fore and…
Who doesn’t know about Walt Disney, they have been recreating our imaginary world since a long time. The Walt Disney Company was created by two brothers Roy Disney and Walt Disney on 16th October, 1923. It was earlier known as Disney Brothers Cartoon Studio, which was incorporated again in 1929 as Walt Disney Productions. The…
Failing to be positive, we can at least say that the reception is unanimous. The Wikimedia Foundation was proud to present on its blog the new logo of the encyclopedia. We understand why, given the circumstances of makeover of logo was modeled by a professional 3D animator, art director and graphic designer in San Francisco,…
On the 40th anniversary, Starbucks unveiled a new logo with the same siren. The new logo reflects the company’s focus on development and its focus on the future. This is the fourth Starbucks logo, evolved since 1971. The idea of new sign is not initiated only by Starbucks Company. We may recall that a similar…
How can a logo become outdated and old fashion when a company is at its peak? Why do such companies redesign their logo risking their brand image and brand identity? In our understanding a logo represents the face of the company, is it alright for a company to change their face to those customers who…
Does your face speak about your nature? No, it doesn’t. Logo is the face of a company then why should it portray what a company does. Apple doesn’t sell apples, ‘Windows’ is not a window shop, and Virgin Atlantic logo doesn’t tell it’s an airplane. Here is the point when company and designer think ‘differently’…
The best piece of advice one can get in logo design is to “never waste a stroke”. With more and more entrepreneurs entering in the market, demand of logos have immensely Increased. Increasing in demand of unique logo design brings out pressure on the designer of not compromising on logo originality. We have clutters of…
The best piece of advice one can get in logo design is to “never waste a stroke”. With more and more entrepreneurs entering in the market, demand of logos have immensely Increased. Increasing in demand of unique logo design brings out pressure on the designer of not compromising on logo originality. We have clutters of…