Great Graphic Designer – Steiff Geissbuhler

Steff Geissbuhler is one of the world’s leading designers of logos and corporate identity programs. For more than 30 years, as one of three partners at the former firm of Chermayeff & Geismar Inc., and now as the co-founder of C&G Partners, Mr. Geissbuhler has created identities for clients as diverse as NBC, Merck, Time Warner, National Public Radio, Telemundo, Union Pacific, and Conrad Hotels, among others.

Born in 1942, Steff  Geissbuhler was educated at the School of Art and Design in Basel in Switzerland and now resides in New York.

Steff Geissbuhler

AIGA winneris known for creating graphics and illustrations that express the character of large organizations, including the May Department Store Company and the IBM building in New York. Some of his other major commissions include the Smithsonian Institution’s Bicentennial exhibition, “A Nation of Nations,” a traveling exhibit marking the 100th anniversary of the American Chemical Society, and the identity for the New York Public Library’s centennial celebrations.

darien logo by SteffMr. Geissbuhler’s cultural work includes the identity system, sign program, and print collateral for the New Victory Theatre at TimesSquare; a poster series for New York City’s Department of Cultural Affairs; and an identity program for the Alvin Ailey American Dance Theatre. In 2004, he designed a display of Olympics photography by Sports Illustrated, “Faster, Higher, Stronger,” which was the inaugural exhibit at New York’s Time Warner Centre.


Steff Geissbuhler is among America’s most celebrated designers of integrated brand and corporate identity programs. His work for a broad spectrum of international and national clients includes identity systems for NBC, Merck, Time Warner Cable, Telemundo, Voice of America, Toledo Museum of Art, National Parks of New York Harbor, Crane & Co., Calamos Investments, Conrad Hotels and Morgan Stanley Smith Barney.

Steff Geissbuhler has designed architectural graphics for the IBM building in New York City; a complete sign system for the Universities of Pennsylvania; and Connecticut; printed materials for the Alvin Ailey Dance Theatre, Mobil, Philip Morris, Cummins Engines and Union Pacific. Other commissions include graphics for a new identity and graphics for the New York Public Library; the New Victory Theatre. In 2005 Mr. Geissbuhler’s work was honoured with the American Institute of Graphic Arts Medal for his sustained contribution to design excellence and the development of the profession. He is also the recipient of the U.S. Federal Achievement Design Award, and several awards from the Art Director’s Clubs and the International Poster Biennales. Steff Geissbuhler served as the U.S. president of the Alliance Graphique Internationale and has been a member of the board of the American Institute of Graphic Arts. He is past president of AIGA’s New York chapter.

Steff Geissbuhler  has received several design awards: the medal of the AIGA, the US Federal Achievement Design Award, US President and Director of Education, Alliance Graphique Internationale, Professor Emeritus, AIGA New York, two time AIGA national board member and has taught at the Philadelphia College of Art, The Cooper Union New York, Yale University School of Art and Architecture, New Haven Connecticut, Rhode Island School of Design Providence Rhode Island.

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