Prepare yourself to embark on an intriguing exploration through time, as we delve into the captivating evolution of the unmistakable emblem that symbolizes the sleek and soft sensation of Pepsi. This renowned beverage brand has come a long way, and its logo has evolved alongside its unrivaled popularity.
Throughout the years, Pepsi has continuously set the bar high when it comes to cool, refreshing drinks. From its humble beginnings to its current status as a global icon, this brand has consistently impressed discerning palates with its wide range of beverage options.
Get ready to be swept away by a detailed review of the Pepsi logo’s progression, as we witness its transformation from humble simplicity to awe-inspiring artistry. Prepare to be amazed by the subtle changes and bold innovations that have marked the logo’s journey, making it an icon not only in the soft drink industry but also in the realm of design.
Discover the Evolution of the cool Pepsi logo
In this remarkable review, we will delve into the fascinating journey of the iconic Pepsi logo, tracing its soft transformation over the years. From its humble beginnings to the trendy and sleek design it boasts today, this logo has become synonymous with the refreshing beverage brand we all know and love.
The Pepsi logo has evolved throughout history to reflect the ever-changing tastes and preferences of consumers. Starting with a simple and minimalist design, the logo gradually adopted more vibrant colors and dynamic shapes, embracing the cool vibes associated with Pepsi drinks. With each iteration, the logo became more refined and appealing to the eye, capturing the essence of the cool beverage it represents.
From a classic logo featuring bold typography to a contemporary interpretation with subtle gradients, the evolution of the Pepsi logo showcases the brand’s commitment to staying relevant and appealing to a wide range of consumers. The sleek lines and modern aesthetics of the logo reflect the cool and refreshing nature of Pepsi, appealing to both loyal fans and new enthusiasts alike.
Year | Logo Description |
---|---|
1898 | A simple circular logo with red and white colors, symbolizing the cool and refreshing nature of the beverage. |
1950 | A bold redesign with stylized typography and a blue, swoosh-like shape, adding a touch of trendiness to the brand image. |
1973 | An evolution towards simplicity, using a bold sans-serif font and a new color palette of blue and red, keeping the logo clean and modern. |
1991 | A timeless logo featuring a spherical shape with a bold blue background and a wave-like red design, representing the cool and refreshing quality of the beverage. |
2008 | A sleek and modern interpretation, introducing a three-dimensional design with metallic tones and subtle gradients, adding a touch of sophistication to the logo. |
As we navigate through the different iterations of the Pepsi logo, it’s clear that the brand has continuously strived to maintain its cool and trendy image. From the soft beginnings to the awesome and modern design we see today, the Pepsi logo remains a symbol of the beloved beverage, capturing the essence of its refreshing and cool nature.
From humble beginnings to global recognition
The journey of Pepsi’s logo is a testament to its transformation from a simple emblem representing a soft drink to a symbol of global recognition and admiration. This article examines the evolution of Pepsi’s logo, tracing its roots back to its humble beginnings and highlighting its journey through time as it became an iconic symbol of refreshing beverages.
Throughout the years, Pepsi’s logo has undergone numerous changes, each reflecting the prevailing trends and capturing the essence of the brand. From its early stages of simplicity to its current cool and trendy design, Pepsi’s logo has consistently adapted to the ever-changing market, capturing the attention of consumers worldwide.
The logo’s evolution is not just a visual change but also a reflection of Pepsi’s commitment to innovation and staying relevant. Each iteration of the logo has added a new layer to the brand’s persona, emphasizing its refreshing and awesome qualities that set it apart from other beverages.
As the logo evolved, so did Pepsi’s global recognition. Its distinct design became instantly recognizable, making it synonymous with refreshment and the choice beverage for many. The logo’s cool and dynamic aesthetics resonated with a wide range of consumers, further cementing Pepsi’s position as a leader in the industry.
Today, Pepsi’s logo stands as a testament to its journey from humble beginnings to global recognition. Its captivating design and strong association with refreshment and coolness continue to make it a beloved symbol for millions of consumers worldwide.
The birth of the iconic red, white, and blue design
The logo of Pepsi has come a long way since its inception. This section reviews the fascinating journey that led to the birth of the distinctive red, white, and blue design that has become synonymous with the Pepsi brand. From its humble beginnings to its current trendy and sleek appearance, the Pepsi logo has evolved over time to represent refreshment and coolness in the world of soft drinks.
The early years
In the early years of Pepsi’s existence, the logo underwent several iterations before settling on its current iconic design. Initially, the logo featured a simple, elegant wordmark in a stylish font, showcasing the brand name “Pepsi” in all capital letters. The color scheme experimentations during this period were far from the red, white, and blue combination we are familiar with today.
The birth of red, white, and blue
As Pepsi continued to grow in popularity, the brand recognized the need to revamp its logo to capture the essence of its refreshing and cool beverages. This marked the birth of the iconic red, white, and blue design that we all associate with Pepsi. The choice of colors was deliberate – red represents energy and passion, white symbolizes purity and goodness, while blue conveys trust and reliability.
The combination of these colors created a visually striking logo that instantly stood out from its competitors. The logo not only captured the brand’s image but also portrayed its commitment to providing consumers with a refreshing and enjoyable soda-drinking experience.
- Red: Symbolizes energy and passion.
- White: Represents purity and goodness.
- Blue: Conveys trust and reliability.
Since its introduction, the red, white, and blue design has become an integral part of the Pepsi brand identity. The logo exudes a sense of coolness and trendiness, making it instantly recognizable in today’s fast-paced world. It has become a symbol of refreshment and an iconic representation of the soft drink industry.
In conclusion, the evolution of the Pepsi logo from its early years to the birth of the red, white, and blue design showcases the brand’s dedication to staying relevant and appealing to its consumers. The combination of colors and design elements has solidified the logo’s position as a representation of coolness and refreshing soft drinks.
Exploring the early logo variations
In this section, we will take a closer look at the initial logo designs that Pepsi used and explore the different variations that were introduced over time. These early logo designs played a significant role in shaping the sleek and trendy brand image that Pepsi is known for today.
The Awesome Beginnings
When Pepsi first entered the market, it knew the importance of creating a logo that represented its cool and refreshing drinks. The early logo variations aimed to capture the essence of the brand and its commitment to providing a soft drink that was not only delicious but also trendy and appealing to the consumers of that era.
One of the earliest logo designs featured a bold and modern typography with a vibrant blue color scheme, symbolizing the refreshing and cool nature of Pepsi’s beverages. This logo variation resonated well with the target audience and laid the foundation for the future logo designs.
A Journey of Refreshment
As Pepsi evolved and adapted to the changing market demands, the logo variations also underwent transformations. Each variation aimed to reflect the current trends and capture the attention of consumers seeking refreshment and a unique drinking experience.
- The introduction of a stylized wave element in the logo design was one of the notable variations in the early evolution of Pepsi’s logo. It added a sense of movement and energy to the brand, making it more appealing to the younger generation.
- Another logo variation showcased a sleek and minimalistic design, emphasizing the simplicity and elegance of Pepsi’s offerings. This logo not only stood the test of time but also became synonymous with the brand’s commitment to quality and excellence.
- Pepsi also experimented with incorporating elements such as bubbles and stars in some logo variations, symbolizing the effervescence and excitement associated with the brand’s drinks.
Through the exploration of these early logo variations, Pepsi continuously strived to create a distinct brand identity that would resonate with its target audience. The evolution of the logo played a vital role in positioning Pepsi as a cool and refreshing brand that stands out in the soft drink industry.
The impact of the Pepsi Generation logo
The introduction of the Pepsi Generation logo brought about a significant shift in the branding and perception of the iconic soft drink. The logo represented a departure from the traditional and embraced a new era of cool, refreshing and trendy beverages. Its sleek and modern design captured the essence of the Pepsi brand, making it more appealing to a wider audience.
The Pepsi Generation logo was a game-changer for the beverage industry. Its soft and gentle curves created a sense of refreshment and fluidity, evoking a feeling of coolness and relaxation. The logo perfectly encapsulated the essence of Pepsi, portraying it as a truly awesome and desirable beverage choice.
The sleek and trendy design of the Pepsi Generation logo resonated with consumers, reflecting the evolving tastes and preferences of the target market. It became an iconic symbol of modernity, capturing the attention of the youth and creating a strong brand identity for Pepsi. The logo’s impact was undeniable, as it swiftly became a symbol of style and sophistication.
With the introduction of the Pepsi Generation logo, Pepsi solidified its position as a key player in the beverage industry. It successfully adapted to changing consumer trends and embraced a fresh approach to branding. The logo’s impact was evident in the increased sales and brand recognition, making Pepsi not just a popular soft drink, but a cultural phenomenon.
In conclusion, the Pepsi Generation logo had a transformative impact on the perception and success of the Pepsi brand. Its soft and cool design, coupled with its trendy and sleek appearance, made it an appealing choice for consumers seeking refreshment and a sense of style. The logo’s influence extended beyond the realm of beverages, establishing Pepsi as a symbol of coolness and modernity.
Analyzing the shift to a more modern look
In this section, we will take a closer look at the transformation of Pepsi’s logo, examining the transition towards a sleek and trendy design.
The Soft Drink Giant’s Logo Evolution
Pepsi, a renowned and beloved beverage brand, has undergone a series of logo revisions in its quest to keep up with the ever-changing trends of the advertising industry. The company recognized the need to adapt to a more modern aesthetic, resulting in a complete transformation of their logo design.
The previous logo, while popular, started to feel somewhat dated. Pepsi realized the importance of staying relevant and capturing the attention of their target audience. With this realization, they embarked on a process of reviewing and refining their visual branding to create a logo that would resonate with the modern consumer.
A Transition to a Sleek and Trendy Design
The new Pepsi logo represents a paradigm shift towards a more contemporary and stylish aesthetic. The designers incorporated sleek lines and minimalist elements, removing unnecessary complexity. The iconic globe shape was retained, but with a modern makeover that exudes a sense of coolness and freshness.
Through this logo evolution, Pepsi successfully positions itself as a brand that understands the importance of keeping up with trends and appealing to the younger generation. The new design reflects the company’s commitment to staying relevant and maintaining its position as a leader in the beverage industry.
Overall, the shift to a more modern look in Pepsi’s logo demonstrates their desire to remain at the forefront of the market. By embracing a sleek and trendy design, they have managed to create a logo that is not only visually appealing but also speaks to the desires and tastes of today’s consumers. The transformation showcases the brand’s ability to adapt and evolve while staying true to its core values. It’s an awesome representation of Pepsi’s dedication to staying cool in an ever-changing world.
Breaking down the elements of the trendy Pepsi logo
Exploring the components that make up the stylish and contemporary Pepsi logo, we delve into the visual elements that contribute to its appeal and popularity among consumers. This logo represents more than just a beverage brand; it embodies the essence of cool, refreshing drinks and sleek design.
The Power of Refreshment
At its core, the Pepsi logo represents the concept of refreshment. By using vibrant colors and dynamic shapes, the logo evokes a sense of energy and excitement. The incorporation of curves and waves in the design signifies movement and fluidity, which aligns perfectly with a soft drink that offers a refreshing sensation.
The Essence of Cool
One of the key elements of the trendy Pepsi logo is its ability to exude a cool persona. The simplicity and minimalism of the design give it a sleek and modern look that resonates with the younger demographic. The use of bold, sans-serif typography adds a touch of sophistication and confidence, making the logo an instant attention-grabber.
In conclusion, the trendy Pepsi logo combines the elements of refreshment and coolness to create an awesome visual representation of the brand. With its sleek design and vibrant colors, this logo has become a symbol of trendy soft drinks that appeal to consumers seeking a cool and refreshing beverage.
How Pepsi’s logo has evolved to match consumer preferences
Over the years, Pepsi has continuously adapted its logo to keep up with changing consumer preferences and stay relevant in the highly competitive beverage industry. The company’s sleek and cool logo design has evolved to appeal to a wide range of consumers who seek refreshing and trendy soft drinks.
Reflecting consumer tastes
Pepsi understands the importance of staying connected with its target audience and adapting to their ever-changing tastes. The evolution of their logo reflects the shifting preferences of consumers, as Pepsi strives to keep its brand modern and exciting.
From classic to contemporary
- Through the years, Pepsi has transformed its logo from a classic design to a more contemporary and eye-catching one.
- The logo’s typography has evolved to become bolder and more dynamic, capturing the attention of the younger generation.
- Pepsi’s color palette has also undergone changes, with the brand embracing vibrant and energetic hues to evoke a sense of excitement and fun.
This continuous evolution of Pepsi’s logo has allowed the brand to remain at the forefront of consumer preferences, positioning itself as a cool and trendy beverage synonymous with refreshment and awesome taste.
The cool and refreshing symbolism behind Pepsi’s logo
In the realm of soft drinks, Pepsi is an iconic brand known for its awesome and sleek logo design. The logo represents more than just a beverage; it embodies the essence of coolness, refreshment, and trendiness.
A Symbol of Coolness
The Pepsi logo is synonymous with coolness. Its bold and dynamic design captures the attention of consumers, instantly making it stand out among other brands. With its unique combination of vibrant colors and modern typography, the logo exudes a sense of energy and excitement.
A Representation of Refreshment
When you think of Pepsi, you think of a drink that quenches your thirst and provides a refreshing experience. The logo’s design subtly incorporates elements that evoke feelings of coolness and refreshment. It is a visual representation of the crisp and invigorating characteristics that Pepsi offers to its consumers.
Furthermore, the logo’s curved lines and flowing nature symbolize the smooth and enjoyable taste of Pepsi, making it the perfect choice for those seeking a delicious and refreshing beverage.
Overall, Pepsi’s logo is not just a mere design; it is a powerful symbol that represents the brand’s commitment to delivering a cool and refreshing soft drink experience. Its timeless appeal continues to draw consumers in, making Pepsi a beloved and iconic beverage choice worldwide.
Comparing Pepsi’s logo with other popular soft drink brands
In this section, we will take a look at how Pepsi’s logo compares to the logos of other trendy and popular soft drink brands. We will examine their designs, highlighting the unique elements that make each logo a refreshing and cool representation of their respective drinks.
1. Coca-Cola
When it comes to soft drink logos, it is impossible not to mention Coca-Cola. Known for its iconic red color and sleek cursive font, Coca-Cola’s logo is a classic representation of refreshment and timeless appeal. While Pepsi’s logo has evolved over the years, Coca-Cola has maintained a consistent design that has become instantly recognizable worldwide.
2. Sprite
Turning our attention to Sprite, its logo embodies a refreshing and crisp vibe. With a vibrant green color palette and a playful, bubbly font, Sprite’s logo captures the essence of its fizzy and cool lemon-lime flavor. In comparison to Pepsi’s logo, Sprite’s design leans more towards a youthful and energetic aesthetic.
As we review these popular soft drink brands, it becomes clear that every logo has its own unique appeal. While Pepsi’s logo has transformed over time to stay relevant and trendy, each brand successfully represents its distinct flavor and brand identity through their logos. Whether it’s the classic and timeless design of Coca-Cola, the youthful vibrancy of Sprite, or the cool and sleek evolution of Pepsi, these logos are a visual representation of the refreshing experience each drink provides.
The psychology of colors used in Pepsi’s logo
In this section, we will delve into the fascinating world of color psychology and how it applies to the iconic Pepsi logo. Colors play a crucial role in shaping perceptions, emotions, and preferences, making them an important aspect of branding and design. The use of specific colors in the Pepsi logo has been carefully chosen to evoke feelings of refreshment, awesomeness, and coolness associated with the brand’s trendy and sleek soft drinks.
Blue: Representing Refreshment
One of the primary colors used in Pepsi’s logo is blue. The color blue is often associated with calmness, trustworthiness, and reliability. In the context of Pepsi’s logo, blue represents the refreshing qualities of their drinks, creating a perception of coolness and satisfaction. The soft, muted tones of blue help convey a sense of relaxation and contentment, inviting consumers to indulge in the refreshing experience Pepsi offers.
Red: Energetic and Exciting
The second prominent color in the Pepsi logo is red. Red is a bold and energetic color that stimulates appetite and excitement. It is often associated with passion, energy, and the joy of living. In the Pepsi logo, the use of red serves to grab attention and create a sense of excitement around the brand. This vibrant color also reflects the brand’s dynamic and engaging personality, making it stand out in a highly competitive market.
By strategically combining the refreshing qualities of blue with the energetic appeal of red, Pepsi successfully positions itself in the market as a cool and inviting brand that offers a delightful and exhilarating drinking experience.
The careful selection and use of colors in the Pepsi logo showcase the brand’s commitment to creating an emotional connection with its consumers. Whether it’s the tranquil blue or the vibrant red, Pepsi’s logo conveys a message of refreshment, awesomeness, and enjoyment, making it instantly recognizable and appealing to its target audience.
The sleek and contemporary feel of Pepsi’s current logo
In today’s competitive beverage industry, it is crucial for brands to stay trendy and relevant. Pepsi, known for its awesome selection of refreshing drinks, has successfully achieved this with its cool and contemporary logo.
With a soft yet powerful design, Pepsi’s logo captures the essence of the brand’s identity. The sleek curves and modern typography create a sense of movement and energy, reflecting the refreshing nature of Pepsi’s beverages.
A design that stands the test of time
Pepsi’s current logo not only embodies a contemporary feel but also carries a rich history that has evolved over the years. The logo has gone through various iterations, each reflecting the trends and values of its respective era.
However, the current version of the Pepsi logo has managed to strike a perfect balance between staying true to its roots and embracing modern aesthetics. The curved lines and vibrant colors pay homage to the original logo while incorporating a fresh and dynamic modern touch.
The power of a strong brand identity
One of the reasons behind the success of Pepsi’s logo is its ability to convey a strong brand identity. The logo instantly evokes a sense of refreshment and coolness, making it instantly recognizable and memorable.
Furthermore, the contemporary design of the logo allows Pepsi to appeal to a wide range of audiences. Whether it’s the younger generation or the more mature demographic, the logo’s modernity makes it relevant and appealing to all.
In conclusion, Pepsi’s current logo effortlessly embodies the brand’s essence with its sleek and contemporary design. Its ability to stay relevant and appeal to a wide audience is a testament to its success. With each sip of a Pepsi beverage, the logo reminds consumers of the refreshing and cool experience they seek in their drinks.
How Pepsi’s logo reflects their commitment to innovation
One of the ways Pepsi showcases its dedication to innovation is through its logo design. The logo represents Pepsi’s continuous efforts to stay at the forefront of the beverage industry and appeal to the ever-changing preferences of consumers.
A reflection of trendy and refreshing drinks
Pepsi’s logo is a visual representation of their commitment to offering trendy and refreshing drinks. The sleek design and vibrant colors of the logo evoke a sense of modernity and freshness, making Pepsi products visually appealing to consumers.
An emblem of cool and awesome beverages
The Pepsi logo embodies the brand’s mission to deliver cool and awesome beverages. The logo’s dynamic and bold typography, accompanied by the iconic wave-like shape, conveys a sense of energy and excitement. This reflects Pepsi’s dedication to creating soft drinks that are not only refreshing but also enjoyable and cool.
The story behind Pepsi’s logo refreshments throughout the years
In this review, we will delve into the fascinating journey of Pepsi’s logo refreshments over the years. From its sleek and soft design to its awesome and trendy appeal, Pepsi has continuously evolved its logo to match the ever-changing preferences of its consumers.
Since its inception, Pepsi has recognized the importance of a captivating logo that represents not just the brand but also the refreshing experience of their drinks. With each refreshment, the logo of Pepsi has undergone subtle yet meaningful changes, adapting to the evolving beverage industry and consumer tastes.
Over time, Pepsi has embraced minimalist design elements, opting for clean lines and bold fonts in its logo. This approach has allowed the logo to maintain a contemporary feel while also exuding a sense of simplicity and elegance. The strategic use of color has further enhanced the logo’s attractiveness, making it visually appealing and instantly recognizable.
One notable trend in Pepsi’s logo refreshments is the incorporation of dynamic elements. Through the use of gradients, shadows, and 3D effects, Pepsi has added depth and dimension to its logo, creating a sense of movement and energy. This infusion of modern design techniques has made Pepsi’s logo stand out among its competitors and has enabled the brand to stay relevant in an ever-evolving market.
Furthermore, Pepsi has not been afraid to experiment with various logo variations to celebrate special occasions or collaborations. Limited edition logos have become a way for the brand to connect with its consumers on a deeper level, creating a sense of exclusivity and excitement surrounding their beverages.
In conclusion, the story behind Pepsi’s logo refreshments throughout the years showcases the brand’s commitment to innovation and adaptation. By continuously evolving their logo design, Pepsi has been able to maintain a strong presence in the beverage industry and capture the attention of consumers. The logo refreshments have not only reflected the brand’s values but have also resonated with consumers who seek trendy and refreshing experiences.
Pepsi’s logo and its connection to the world of beverages
In this section, we will review the significance of Pepsi’s sleek and trendy logo in the realm of soft drinks. The logo of Pepsi is not just a mere symbol but an awesome representation of the brand’s evolution and its strong connection to the world of beverages.
A Symbol of Coolness
- One of the key aspects that sets Pepsi apart is its cool and trendy image portrayed through its logo.
- The logo’s sleek design and modern typography depict Pepsi as a brand that is in tune with the latest trends and consumer preferences.
- Unlike other logos in the beverage industry, Pepsi’s logo exudes a sense of freshness and innovation.
A Reflection of Pepsi’s Beverages
- Pepsi’s logo not only represents the brand but also serves as a visual representation of its wide range of soft drinks.
- The logo is carefully crafted to convey not only the refreshing nature of Pepsi’s beverages but also their irresistible taste.
- Through its logo, Pepsi aims to convey the emotions associated with consuming a refreshing and delightful beverage.
In conclusion, Pepsi’s logo is more than just a symbol; it is a reflection of the brand’s cool and sleek image in the world of beverages. The logo effectively captures the essence of Pepsi’s soft drinks, making them stand out in a crowded market. With its trendy design and representation of refreshing beverages, Pepsi’s logo truly showcases the brand’s commitment to delivering an awesome and enjoyable drinking experience.
The evolution of Pepsi’s logo in relation to the evolution of soft drinks
In this section, we will explore the journey of Pepsi’s logo as it reflects the ever-changing landscape of the soft drink industry. Throughout the years, Pepsi’s logo has evolved to keep up with the latest trends and consumer preferences, while still maintaining its core identity as a refreshing and awesome beverage.
Starting from its early beginnings, Pepsi’s logo was simple and understated, much like the soft drinks available at the time. As the industry grew and new flavors and brands emerged, Pepsi’s logo underwent a transformation to embody the sleek and cool nature of the new wave of soft drinks.
Over time, as the demand for refreshing beverages increased, Pepsi’s logo became more vibrant and dynamic, with bold colors and stylish typography. This evolution in the logo reflected the ever-changing tastes and preferences of consumers, as they sought out new and exciting drinks to quench their thirst.
Today, Pepsi’s logo stands as a testament to the constant innovation and creativity within the soft drink industry. With its modern design and sleek aesthetics, the logo represents the cutting-edge nature of the industry, constantly adapting and evolving to meet the demands of consumers.
In conclusion, the evolution of Pepsi’s logo is closely intertwined with the evolution of soft drinks as a whole. As the industry has grown and changed, so too has Pepsi’s logo, always staying at the forefront of the latest trends and consumer preferences. Whether it’s a classic can of Pepsi or a trendy new flavor, the logo serves as a symbol of refreshment and coolness, reminding us of the ever-evolving world of drinks.
The future of Pepsi’s logo and its potential transformations
In this section, we will explore the exciting journey that lies ahead for Pepsi’s iconic logo. As the logo evolves with shifting design trends and consumer preferences, we can expect to see a range of potential transformations that will further enhance the brand’s image.
With its longstanding reputation for being trendy and cool, Pepsi has always embraced innovation and modernity. As the logo evolves, we can anticipate even more awesome and refreshing designs that will captivate consumers and keep them coming back for more. The logo’s sleek and dynamic nature will continue to communicate Pepsi’s commitment to delivering refreshing and enjoyable soft drinks.
The future of Pepsi’s logo holds the promise of pushing boundaries and staying ahead of the curve. As the brand continues to review and stay in tune with evolving design trends, we can expect to see bolder and more captivating iterations of the logo. Each transformation will bring a fresh and exciting perspective to the brand, while still retaining the core elements that make Pepsi distinctive.
By enhancing the logo with modern design elements and seamlessly blending them with Pepsi’s unique brand identity, the potential transformations will ensure that the logo remains relevant and impactful in the ever-changing market. Pepsi’s logo will continue to be a symbol of refreshment and innovation, capturing the attention of consumers and conveying the brand’s dedication to providing cool and satisfying drinks.
In conclusion, the future of Pepsi’s logo holds immense opportunities for creativity and growth. With its ability to adapt to emerging trends, the logo will evolve into even more compelling and visually striking designs. As Pepsi continues to embrace change and push the boundaries of branding, its logo will serve as a powerful representation of the brand’s commitment to delivering cool and refreshing experiences to consumers.