Facebook com logo

The world of social media has been forever transformed by the iconic symbol that is the Facebook logo. Recognizable and widely known, the logo represents a global community and a digital presence that has become an integral part of our lives. In this article, we will delve into the history, significance, and trademark of this widely recognized icon.

As an official representation of the Facebook brand, the logo plays a crucial role in establishing the company’s identity and creating a sense of familiarity among its users. The logo is more than just a visual symbol; it embodies the core principles and values that Facebook com stands for.

Since its inception, the Facebook logo has evolved and undergone several redesigns, reflecting the ever-changing nature of the platform and its commitment to innovation. The logo’s simplicity, with its distinctive blue and white color scheme and recognizable letterforms, makes it easily memorable and instantly identifiable.

However, the trademark associated with the Facebook logo goes beyond its visual aesthetics. It represents the legal protection and ownership rights that Facebook holds over the logo, ensuring that it remains a unique identifier for the company and its associated services. Understanding the trademark implications helps us appreciate the significance of this logo in the digital landscape.

Everything you need to know about the iconic Facebook logo

In this section, we will delve into the significance and history behind the renowned trademark of the globally recognized social media platform, Facebook. The symbol referred to as the “icon” or “official logo” of Facebook holds great importance in representing the brand’s identity and solidifying its position in the digital landscape.

Symbol of Recognition

The Facebook logo is a visual representation synonymous with the platform itself. It serves as a symbol of recognition, instantly associating any digital presence with the social networking site. With its distinctive design and color scheme, the logo has become deeply ingrained in our collective consciousness, evoking a sense of familiarity and community.

An Evolutionary Journey

The official Facebook logo has undergone several transformations since the platform’s inception in 2004. From its initial iteration to the present-day version, the logo has evolved to reflect the shifting aesthetics and design trends of the digital era. These changes have aimed to establish a stronger visual identity and keep up with the ever-changing nature of social media platforms.

To provide consistency in brand recognition across different devices and platforms, Facebook has carefully crafted its logo to be responsive and adaptable. This ensures that the logo maintains its integrity and legibility regardless of the size or medium it appears in.

Logo design variations Year
Original logo 2004
Redesigned logo with subtle alterations 2010
Simplified and cleaner logo 2019

The most recent redesign in 2019 introduced a cleaner and more streamlined logo, removing the distinctive lowercase “f” symbol and focusing on the bold uppercase lettering. This change aimed to convey a more mature and professional image, aligning with Facebook’s growth as a multi-faceted platform encompassing various services beyond social networking.

In conclusion, the iconic Facebook logo serves as a powerful visual identifier that has solidified the brand’s presence across the globe. Through its various design iterations, the logo has evolved alongside the platform, representing its growth, adaptability, and commitment to providing a connected digital experience.

The history and evolution of the Facebook logo

The logo of the world-renowned social media platform, Facebook, has a fascinating history and has evolved over time. In this section, we will review the official trademark of Facebook and take a closer look at the changes it has undergone throughout its existence.

Version Year Description
1 2005 The initial Facebook logo featured a simple and clean design. It consisted of the word “facebook” written in lowercase letters, with a blue color gradient changing from light at the top to dark at the bottom. The overall shape of the logo resembled a speech bubble.
2 2012 In 2012, Facebook introduced a subtle refinement to its logo. The letter “f” in the logo was streamlined and given a more rounded shape, making it appear more modern and sleek.
3 2019 The most recent update to the Facebook logo happened in 2019. The company decided to simplify the design further by removing the gradient and opting for a solid blue color. The letters in the logo became slightly thinner, resulting in a more minimalist and contemporary look.

Throughout its evolution, the Facebook logo has remained a consistent representation of the brand’s identity. The modifications made to the logo over the years reflect the company’s desire to stay relevant and adapt to changing design trends.

Meaning and symbolism behind the Facebook logo

The official logo of Facebook is more than just a trademark or an icon representing the popular social media platform. It carries deep meaning and symbolism that reflects the essence of Facebook’s mission and vision.

Facebook’s logo is a visual representation of the company’s values and purposes, capturing its identity and brand identity. The logo symbolizes connectivity, community, and communication in the digital world. It embodies the spirit of bridging gaps and bringing people together, fostering meaningful connections and interactions.

The logo’s design showcases a distinct combination of letters and colors that are carefully chosen to represent the brand. The iconic lowercase “f” in the logo reflects the friendly and approachable nature of Facebook, while the blue color conveys trust, reliability, and dependability.

Furthermore, the logo acts as a constant reminder of Facebook’s commitment to innovation and technological advancement. It represents the company’s continuous strive for providing a user-friendly and accessible platform for people to connect, share, and express themselves.

In conclusion, the Facebook logo is not just a symbol or an identifier; it embodies the essence of the company and its mission to bring the world closer together through meaningful connections and experiences. It serves as a visual representation of Facebook’s values and commitment to fostering a global community.

Design elements and typography of the Facebook logo

In this section, we will explore the official design elements and typography used in the iconic Facebook icon. We will review the key aspects of its design and how they contribute to its recognizable and timeless appeal.

The Official Typeface

One of the distinguishing features of the Facebook logo is its consistent use of a specific typeface. The typography used is a custom-made typeface called Facebook Letter Faces. This unique typeface was developed exclusively for the brand and reflects its modern and friendly identity.

The Facebook Letter Faces typeface incorporates a subtle curvature in its letterforms, giving it a sense of approachability and warmth. It is a sans-serif typeface, which means it lacks the decorative strokes found in serif typefaces, further emphasizing the brand’s clean and contemporary aesthetic.

The Color Palette

Color plays a significant role in the Facebook logo’s design. The brand has a distinct color palette consisting of several shades of blue. The primary color used is Facebook Blue, which exudes trustworthiness and reliability.

The Facebook Blue is complemented by other shades of blue, such as Deep Blue and Light Blue, which are used in different elements of the logo, adding depth and visual interest. This combination of blues creates a harmonious and cohesive visual identity for the brand.

In addition to the blue hues, the logo also incorporates white space, allowing the elements to breathe and enhancing the overall legibility and clarity of the design.

Overall, the design elements and typography of the Facebook logo work together to convey the brand’s core values of friendliness, modernity, and trustworthiness. The custom typeface and carefully chosen color palette contribute to its recognizability and make it instantly identifiable to billions of users around the world.

Influence of the Facebook logo on branding and marketing

The official icon of the renowned social media platform, Facebook, exerts a significant influence on the field of branding and marketing. Its recognizable and iconic logo serves as the face of the company, creating a strong visual association with the platform, while also fostering trust and familiarity among its users.

Distinctive Visual Representation

The Facebook logo stands as a powerful symbol that embodies the essence and values of the brand. Its distinctive design, comprising of a lowercase “f” enclosed in a square, is instantly recognizable and synonymous with the platform. This visual representation efficiently captures the essence of Facebook, conveying its modernity, simplicity, and connectivity.

Brand Recognition and Trust

The consistent usage of the official Facebook logo across various platforms and marketing materials helps in building brand recognition and establishing trust among users. By incorporating the logo into their campaigns, businesses and advertisers can leverage the positive associations users have with the brand, subconsciously influencing their decision-making and perception of the advertised products or services.

Key Points Benefits
Instant brand recognition Enhanced visibility and reach
Established trust and reliability Increased credibility and customer loyalty
Cohesive brand identity Consistent brand messaging and positioning

In conclusion, the Facebook logo, with its iconic and recognizable design, plays a pivotal role in shaping the branding and marketing strategies of businesses, while also strengthening the overall brand image and trust among users. Its consistent and widespread usage helps create a cohesive brand identity, ensuring that the platform remains at the forefront of the digital landscape.

The impact of the Facebook logo on user recognition

The official Facebook logo has become an iconic representation of the social media giant’s brand. Its distinctive design and recognizable features have made it a powerful tool in promoting user recognition and establishing a strong association with the platform.

1. Symbol of Trust and Familiarity

The Facebook logo, with its blue color scheme and characteristic lowercase “f” icon, has become synonymous with the platform’s identity. As users navigate through various online spaces, the presence of the Facebook logo provides a sense of trust and familiarity, indicating a seamless integration with their social media experiences.

2. Effective Visual Branding

The Facebook logo has been strategically designed to be memorable and visually appealing. The iconic lowercase “f” icon, resembling a speech bubble, symbolizes communication and connection. This visual aspect contributes to the logo’s effectiveness in capturing users’ attention and creating a lasting impression.

Moreover, the official Facebook logo showcases the platform’s commitment to simplicity and minimalism. The clean design and straightforward typography allow for easy recognition, even on small screens or in crowded online environments.

3. Reinforcing the Facebook Brand

The Facebook logo serves as a powerful branding tool, reinforcing the platform’s presence across various channels and touchpoints. From the platform itself, to advertisements, websites, and mobile applications, the consistent use of the logo helps to reinforce the Facebook brand and maintain a cohesive visual identity.

As a registered trademark, the Facebook logo represents the company’s ownership and legal protection. This adds to the logo’s significance and further solidifies its impact on user recognition.

In conclusion, the Facebook logo plays a crucial role in shaping user recognition and reinforcing the platform’s brand. Through its distinctive design, visual appeal, and consistent implementation, the logo has become an instantly recognizable symbol of trust, familiarity, and communication.

Logo review: Analyzing the Facebook logo

When it comes to the iconic symbol of the world’s most popular social networking platform, one cannot underestimate the significance of its logo. In this section, we will take a closer look at the icon that represents Facebook and explore its various aspects.

Visual Representation and Symbolism

The official trademark of Facebook, the logo showcases a distinctive design that has become instantly recognizable to billions of users around the globe. It encompasses a visual representation that encapsulates the essence of the platform while embodying its brand identity.

The logo’s design features a symbol that is synonymous with the concept of connection and interaction. Through its intricate yet simplistic design, the logo represents the idea of social networking, bringing people together, and fostering a sense of community. It encompasses the fundamental principles of Facebook, such as communication, sharing, and engagement.

Impact and Recognition

The Facebook logo has undoubtedly left an indelible mark on popular culture and has become deeply ingrained in the digital landscape. The impact of the logo can be measured by its sheer recognition among people across various demographics and cultures.

As an iconic symbol, the Facebook logo has become an integral part of the online experience for millions of users. It serves as a visual gateway to the platform, drawing individuals into the realm of social connectivity and providing a sense of familiarity and trust.

The trademarked logo is not only crucial for Facebook but also plays a significant role in enhancing the user experience by ensuring seamless brand recognition and facilitating smooth navigation on the platform.

In conclusion, the Facebook logo, with its iconic symbol and profound influence, serves as a testament to the platform’s success as a global social networking giant. Its design and visuals embody the core aspects of the brand, while its recognition reinforces its status as a symbol of connectivity in the digital age.

Visual aspects of the Facebook logo

In this section, we will delve into the visual elements that make up the iconic Facebook logo. We will review various aspects, such as its design, trademark, and official usage.


The Facebook logo is a widely recognized icon that represents the social media platform. Its design features a distinct combination of blue and white colors, creating a visually appealing and easily identifiable mark. The logo consists of a lowercase “f” enclosed within a square shape, symbolizing connectivity and communication.

Throughout the years, the design of the Facebook logo has undergone subtle alterations to enhance its aesthetics and maintain relevance in a rapidly evolving digital landscape. These changes have typically involved refining the shape, proportions, and stylization of the logo while preserving its foundational elements.

Trademark and Official Usage

The Facebook logo is a registered trademark that represents the brand. As such, its usage is protected by intellectual property rights. The company has established guidelines for the proper and authorized use of its logo to maintain consistency and ensure high-quality representation across various platforms.

Official usage of the Facebook logo applies to all the company’s products and services. When using the logo, it is essential to adhere to the specified dimensions, color palette, and spacing requirements for optimal visual presentation. This consistency in logo usage reinforces the brand’s identity and helps users easily identify and relate to the Facebook platform.

Additionally, the Facebook logo is often seen in user interfaces, advertisements, marketing materials, and on the company’s official website. Its widespread presence strengthens brand recognition and reinforces the connection between the logo and the platform.

Color psychology and the effect of blue in the Facebook logo

In this section, we will explore the fascinating world of color psychology and its influence on how we perceive the iconic symbol representing the global social networking platform. The trademark icon that captivates millions of users worldwide is carefully crafted with a color palette designed to evoke specific emotions and reactions. Let’s delve into the significance of the color blue in the Facebook logo and its impact on users.

When we observe the Facebook logo, we can appreciate how the use of various colors plays a significant role in conveying the intended message and eliciting certain responses. However, it is the color blue that holds particular significance. The color chosen for the logo is not accidental; rather, it is a strategic decision based on the principles of color psychology.

The color blue in the Facebook logo is associated with traits such as trust, security, and reliability. It is often regarded as a symbol of professionalism and stability. The use of blue in the logo aims to create a sense of calmness and inspire feelings of trust among users. This psychological impact of the color blue is vital in establishing a positive perception of the platform.

Research has shown that blue has the power to increase users’ perception of credibility, making it a widely chosen hue for corporate branding. The Facebook logo capitalizes on these associations, utilizing the color blue to instill confidence and reliability in its user base. This subconscious psychological effect contributes to the platform’s success and popularity.

Moreover, the use of blue in the Facebook logo harmonizes with the platform’s goal of fostering connections and promoting communication. Blue is also commonly associated with friendship and harmony, aligning perfectly with the core values of the social networking site.

In summary, the color blue in the Facebook logo has been strategically selected based on the principles of color psychology to evoke emotions of trust, reliability, and professionalism. Its influence extends beyond aesthetics, shaping users’ perception of the platform and contributing to its iconic status as a global social networking site.

Logo consistency across Facebook’s products and services

In order to maintain a consistent visual identity, Facebook ensures that its iconography and branding are applied uniformly across all its products and services. This not only helps in creating a recognizable and cohesive brand image but also fosters a sense of familiarity among users.

When it comes to representing the Facebook brand, the official logo plays a crucial role. It is carefully designed to embody the essence and values of the platform while being versatile enough to be used in various contexts. The logo goes through regular reviews to ensure that it accurately reflects the evolving nature of Facebook and remains aligned with its brand identity.

Whether it’s on the Facebook website or within any of its affiliated products and services, the consistent use of the logo helps users easily identify and associate the platform with its various offerings. This consistency also applies to other visual elements, such as color schemes, typography, and design guidelines, which further reinforce the brand’s identity and create a seamless user experience.

A strong commitment to logo consistency is essential for Facebook’s products and services, as it not only establishes brand recognition but also evokes trust and reliability among users. By maintaining a uniform and recognizable visual identity throughout its ecosystem, Facebook successfully reinforces its position as a leading social media platform and builds a strong connection with its expansive user base.

Iconography The use of icons to represent concepts or ideas.
Branding The process of establishing a unique identity for a product or business.
Reviews Regular evaluations to ensure quality and alignment with set standards.
Consistency Maintaining the same standards and visual elements across different contexts.

Opinions and Reactions to the Facebook Logo

In this section, let us delve into the various perspectives and feedback concerning the distinctive trademark and iconic symbol associated with the official platform known as Facebook.

Diverse Reviews and Reactions

When it comes to the symbol representing Facebook, opinions are as varied as the user base itself. Some find the logo to be an incredible icon that resonates with their digital lives, while others have voiced contrasting opinions.

A common sentiment among users is that the logo has become an integral part of their online experience, signifying the official nature of the platform. Its presence engenders a sense of familiarity and recognition that is deeply ingrained in their browsing habits.

On the flip side, there are individuals who assert that the Facebook logo lacks originality and fails to leave a lasting impression. These critics argue that it does not appropriately capture the essence of the platform’s vast functionalities and diverse user base.

The Importance of a Recognizable Symbol

Despite the differing opinions, it is undeniable that the Facebook logo has become an undeniable staple in the digital landscape. As an instantly recognizable emblem, it serves as a visual cue that connects users across the globe.

The significance of a well-designed logo cannot be underestimated, as it acts as a memorable identifier for the brand and facilitates instant brand recognition. In the case of Facebook, the logo has emerged as a key element in connecting billions of users in a vast online community.

Ultimately, the Facebook logo serves as a visual representation of the platform itself, stirring up a range of reactions and interpretations among its vast user base.

Comparing the Facebook icon with other social media icons

In this section, we will review and compare the official Facebook trademark symbol with the icons of various other popular social media platforms. By examining their design elements, colors, and overall aesthetic, we can gain a deeper understanding of how Facebook’s logo stands out among its competitors.

Distinct Style and Recognition

When comparing the Facebook logo with other social media icons, it becomes evident that Facebook has achieved a distinct visual identity. While other platforms may also incorporate a similar color palette and simplistic design, the Facebook icon has become instantly recognizable due to its unique combination of a lowercase letter “f” enclosed in a blue square with rounded corners.

Evolution and Adaptability

Over time, Facebook has introduced subtle changes to its logo design, aiming to maintain relevance and adapt to industry trends. This evolution has allowed them to retain the familiarity of their icon while modernizing its appearance. In contrast, other social media icons may have undergone several redesigns, making them less consistent in terms of recognition and brand identity.

Overall, the Facebook logo showcases a well-established brand presence, not just because of its recognition but also due to its ability to consistently evolve without losing its core identity. This sets Facebook apart from its competitors in the social media landscape, reinforcing its position as a dominant player in the industry.

Understanding the Facebook trademark and its importance

The official review of the trademark associated with the globally recognized social media platform, Facebook, holds significant importance in today’s digital landscape.

By delving into the legal aspects of the trademark and comprehending its implications, we can gain a deeper understanding of the intricate and multifaceted nature of the platform.

The Facebook trademark is a distinctive symbol that represents the embodiment of the brand’s identity and serves as a visual representation of the company’s values, mission, and vision.

Comprehending the significance of the Facebook trademark enables us to appreciate its role in creating a cohesive brand identity across various digital platforms and its impact on the user experience.

As the trademark sets Facebook apart from other online entities, understanding its importance helps us recognize its immense value in terms of brand recognition, legal protection, and establishing trust with users.

The legal protection of the Facebook logo

In this section, we will explore the official measures taken to safeguard the unique visual representation associated with the renowned social media platform, Facebook.

The review and safeguarding of intellectual property rights, including trademarks, plays a vital role in maintaining the distinct identity of companies and their products. Facebook, being one of the most recognizable platforms globally, holds a trademark for its logo, ensuring legal protection.

Trademark law enables Facebook to claim exclusive rights over its logo, preventing others from using a similar design or creating confusion among users. The official trademark serves as a symbol of authenticity, reassuring users of the website’s validity and affiliation with the official Facebook company.

The review process for obtaining a trademark involves thorough scrutiny of the proposed logo against existing trademarks. Facebook’s logo, with its distinctive elements and recognizable typography, successfully met the criteria for trademark designation.

Benefits of trademark protection:
1. Exclusivity: The trademark confers exclusive rights to Facebook, preventing other entities from using a similar logo for their purposes.
2. Brand recognition: The trademarked logo serves as a visual cue for users, instantly associating it with the social media giant and maintaining brand consistency.
3. Legal recourse: Trademark protection empowers Facebook to take legal action against unauthorized use of its logo, safeguarding their image and reputation.

By obtaining and enforcing trademark protection, Facebook ensures that its iconic logo remains synonymous with its services, reinforcing its position as a leading platform in the digital landscape.

Trademark infringement cases involving the Facebook logo

In the world of trademarks, it is common for companies to engage in legal battles to protect their intellectual property. Facebook, a globally recognized social media platform, has also faced its fair share of trademark infringement cases related to its iconic logo.

Trademark infringement occurs when a company or individual uses a registered trademark without permission or authorization from the official owner. In the case of the Facebook logo, unauthorized use of the logo by other entities has led to legal disputes.

Review and analysis

The review and analysis of trademark infringement cases involving the Facebook logo reveal various instances where the company has taken legal action to safeguard its brand identity. These cases often involve individuals and businesses attempting to use a similar logo or icon to deceive consumers and potentially profit from the association with Facebook.

Protecting its trademark is crucial for Facebook as it helps establish its unique identity among social media platforms. By taking legal action against infringement, Facebook aims to maintain its brand integrity and prevent confusion among its users and the general public.

Impact and consequences

The trademark infringement cases involving the Facebook logo have significant consequences for both the infringing parties and the company itself. In many instances, courts have ruled in favor of Facebook, resulting in financial penalties or restrictions on the unauthorized use of the logo by others.

Moreover, these cases highlight the importance of intellectual property rights and the need for businesses to diligently protect their trademarks. Through legal action, Facebook sends a clear message that unauthorized use of its logo will not be tolerated, serving as a deterrent to potential infringers.

In conclusion, the Facebook logo has been at the center of numerous trademark infringement cases. The company’s commitment to protecting its intellectual property is evident through the legal action taken against those who improperly use its logo. By doing so, Facebook safeguards its brand identity and maintains trust among its users and the wider public.

Facebook’s efforts in safeguarding its trademark

Ensuring the integrity of their brand and protecting their unique identity is of utmost importance to Facebook. The company devotes significant resources to safeguarding its trademark, the iconic symbol that represents the global social media platform.

Meticulous Review Process

Facebook leaves no stone unturned when it comes to maintaining the distinctiveness of its trademark. The company has implemented a meticulous review process to ensure that any use of their logo or related assets complies with their guidelines and regulations.

Through this thorough review process, Facebook verifies the authenticity and appropriateness of each use of their trademark, striving to protect its iconic symbol from any unauthorized or misleading representations.

Official Trademark Guidelines

Facebook provides an official set of trademark guidelines that outline the proper use of their logo and associated assets. These guidelines serve as a reference for individuals, organizations, and businesses, helping them understand the correct ways to incorporate Facebook’s trademark into their materials.

By providing these guidelines, Facebook aims to maintain consistency and ensure that their trademark is used in a manner that respects their brand identity and integrity. This helps in avoiding any confusion or dilution of their trademark in the public domain.

In conclusion, Facebook places significant emphasis on safeguarding its trademark, utilizing a meticulous review process and providing comprehensive guidelines. By doing so, the company ensures the preservation of its iconic symbol and protects its brand identity from any unauthorized or misleading use.

The value and significance of the Facebook logo as a trademark

The Facebook logo serves as a highly recognizable and influential trademark that holds immense value and significance for the company and its users. It encapsulates the essence of the brand, symbolizing its mission, values, and widespread impact on society.

Recognition and Distinctiveness

The Facebook logo, with its distinctive design and color scheme, has become synonymous with the platform itself. It is instantly recognizable and evokes strong associations with social networking, communication, and online connection. The logo’s iconic look has made it a powerful symbol in the digital landscape and contributed to the company’s global recognition.

Symbol of Trust and Legitimacy

As a registered trademark, the Facebook logo represents the company’s official presence and provides assurance of the platform’s credibility and legitimacy. Users have come to trust the brand and its logo, relying on it as a means of identifying genuine content and interactions within the Facebook ecosystem.

Brand Identity and Communication

The Facebook logo plays a crucial role in establishing and maintaining the brand identity. It serves as a visual representation of the company’s values, vision, and mission, providing a consistent and cohesive image across different touchpoints and experiences. The logo’s unique design elements enable effective communication of the brand’s personality and essence.

In addition, the logo’s adaptability allows it to be seamlessly integrated into various marketing materials, ensuring a unified and recognizable presence across different channels and platforms.

Trademark Protection and Intellectual Property

The registered Facebook logo serves as a valuable piece of intellectual property, offering legal protection against unauthorized use and infringement. By protecting the logo, Facebook safeguards its brand image and prevents confusion or dilution of its trademark. This protection extends to preventing the use of the logo in a way that could damage the company’s reputation or deceive users.

In conclusion, the Facebook logo holds immense value and significance as a trademark. Its recognition, distinctiveness, trustworthiness, role in brand identity, and legal protection make it a vital asset for the company’s success in the digital age.

Facebook official logo and its usage guidelines

In this section, we will review the official logo of the renowned social media platform, Facebook, as well as the guidelines that govern its usage. The iconic symbol, representing Facebook’s brand identity, is a key aspect of its visual representation. It is important to understand the proper usage of the Facebook logo to maintain consistency and integrity across various platforms and media.

The Facebook logo, an instantly recognizable icon, plays a significant role in establishing the platform’s identity. As the visual representation of the company, it is essential to adhere to the specific guidelines provided by Facebook to ensure its proper usage. By following these guidelines, individuals and businesses can effectively convey their association with Facebook in a consistent and professional manner.

Facebook offers comprehensive guidelines that outline specific rules for using their official logo. These guidelines cover various aspects, such as logo size, spacing, color options, and background restrictions. Adhering to these guidelines is crucial to maintaining the logo’s integrity and preventing any misrepresentation or dilution of the Facebook brand.

Additionally, the guidelines provide instructions for using variations of the Facebook logo, such as the ‘f’ icon, which can be used in specific cases where it is more suitable than the full logo. These guidelines also stress the importance of not altering the logo in any way, ensuring that it remains recognizable and consistent across different platforms.

It is worth noting that the usage guidelines imposed by Facebook are not meant to restrict creativity or individual expression, but rather to maintain a unified brand identity. Compliance with these guidelines ensures that users can effectively communicate their association with Facebook while upholding the platform’s visual consistency and professionalism.