Old Pepsi Logo – A Retrospective Look

Dive into the captivating journey of Pepsi’s logo evolution, as we embark on a mesmerizing exploration of the brand’s previous emblems. Throughout the years, Pepsi has undergone an intriguing metamorphosis, leaving behind outdated symbols and embracing fresh design concepts. Let us embark on a riveting review of the mesmerizing history that lies behind the renowned Pepsi logo.

From its humble beginnings to its global recognition, Pepsi’s logo has witnessed a series of dramatic transformations. Each new logo symbolizes not only a change in the brand’s visual identity but also reflects the zeitgeist of the era it represents. Through a careful analysis of these former emblems, we gain insight into the various societal and cultural influences that have shaped the Pepsi brand over time.

Unravel the symbolism behind the evolution of Pepsi’s logo, as every stroke and curve unveils the captivating story of how the brand has adapted to the ever-changing consumer landscape. From its earliest emblem, which exuded simplicity and elegance, to the vibrant and dynamic design of more recent iterations, each logo serves as a time capsule, encapsulating a specific moment in Pepsi’s rich history. Prepare to be captivated by the profound messages hidden within these visual masterpieces.

The Evolution of Pepsi’s Logo Throughout the Years

Over time, the emblem representing the popular soft drink brand Pepsi has undergone several significant transformations. This symbol, which is closely associated with Pepsi’s identity, has continuously evolved to keep up with the changing tastes and preferences of consumers. In this section, we will review the various iterations of Pepsi’s logo and explore how it has transformed from its former designs to the modern-day emblem we recognize today.

When Pepsi was first introduced, its logo featured a simple and straightforward design. The old logo, although outdated by today’s standards, had a charm of its own. Over the years, Pepsi recognized the need to revamp its logo to stay relevant and attract new customers.

The evolution of Pepsi’s logo began with subtle changes, such as the incorporation of color and slight modifications to the typography. These adjustments aimed to modernize the logo while maintaining its familiar elements. However, as time went on, Pepsi took bolder steps towards reimagining its emblem.

One of the most iconic logo redesigns in Pepsi’s history occurred in the 1950s, where the company introduced a logo that featured a red, white, and blue circle with a wavy white line passing through it. This design embraced a more dynamic and modern aesthetic, reflecting the spirit of the era.

As the brand continued to grow and expand globally, Pepsi recognized the need for a logo that could resonate with a diverse range of cultures and markets. This realization led to further logo modifications, including a transition from a literal representation of the Pepsi-Cola bottle cap to a more abstract and versatile symbol.

Today, Pepsi’s logo stands as a refined representation of the brand, featuring a bold, blue circle with a swoosh-like shape in the middle. This modern emblem exudes a sense of energy and contemporary style, capturing Pepsi’s vision for the future while paying homage to its rich history.

In conclusion, the evolution of Pepsi’s logo showcases the brand’s commitment to staying current and appealing to its ever-changing consumer base. From its old and outdated designs to the sleek and iconic symbol we see today, Pepsi’s logo has undergone a fascinating transformation throughout the years.

Exploring the Origins of Pepsi’s Iconic Logo

In this section, we delve into the fascinating history behind Pepsi’s famous logo, exploring its origins and tracing its evolution throughout the years. We will review the outdated designs of the past, examining the former emblems that have now become iconic symbols of the Pepsi brand.

When examining the logo of a globally recognized brand like Pepsi, it is essential to understand the significance and impact of its visual representation. The logo serves as a symbol that represents the company’s identity, values, and overall brand image. It is a powerful tool that helps consumers associate products and experiences with the Pepsi name.

As we review the old logo designs of Pepsi, it becomes apparent how the brand’s image has evolved over time. The earliest versions of the logo featured simple typography and minimalistic designs. These old emblems showcased a stark contrast to the modern and vibrant logo that is widely recognized today. The former logos, while outdated, provide a glimpse into the brand’s history and the design trends prominent during those times.

Exploring the origins of Pepsi’s logo allows us to appreciate the thought process and creative decisions that went into shaping the brand’s visual identity. It is a journey through time, examining how Pepsi’s logo has transformed from its humble beginnings into a world-renowned symbol. Each iteration of the logo tells a story, reflecting the cultural and design influences of its respective era.

By examining the evolution of Pepsi’s logo, we gain insight into the brand’s continuous efforts to remain current and relevant in the ever-changing world of marketing and design. The exploration of its logo’s origins highlights the brand’s commitment to innovation and adaptation, as well as its understanding of the importance of visual identity in establishing a lasting and iconic brand image.

Tracing the Influence of Pop Culture on Pepsi’s Logo Designs

Exploring the impact of popular culture on Pepsi’s logo designs allows us to gain a deeper understanding of the way the brand has evolved over time. By reviewing previous emblems and symbols, we can uncover how external factors, such as trends and societal influences, have played a role in shaping the iconic logos that we know today.

Capturing the Spirit of an Era

One fascinating aspect of Pepsi’s logo designs is their ability to reflect the spirit and aesthetic of the time in which they were created. Each old logo tells a story of the cultural and artistic influences that were prominent during that specific era. By examining these logos in chronological order, we can trace the evolution of popular culture and its impact on Pepsi’s branding choices.

Adapting to Changing Tastes

Another interesting aspect is how Pepsi’s logo designs respond to changing consumer preferences and tastes. Outdated logos serve as a reminder of past trends and societal values, while the adoption of new logos demonstrates the brand’s efforts to stay relevant and appealing to a contemporary audience. This constant renewal of the logo design is a testament to Pepsi’s commitment to adapt and connect with its customers.

Influences from Pop Culture Icons

Throughout its history, Pepsi has shown a willingness to collaborate with popular culture icons, leveraging their influence to create memorable logo designs. From featuring famous musicians to partnering with renowned artists, Pepsi has used these collaborations to inject excitement and personality into their logos. These partnerships ensure that Pepsi remains connected to the current zeitgeist and resonates with diverse consumer segments.

In conclusion, by tracing the influence of pop culture on Pepsi’s logo designs, we gain insight into the brand’s journey through different eras. The old logos serve as time capsules, reflecting the artistic and societal influences of their respective periods. Through an ongoing commitment to adaptability and collaborations with pop culture icons, Pepsi demonstrates a dedication to connecting with consumers and embracing the ever-changing landscape of popular culture.

Unveiling the Hidden Meanings Behind Pepsi’s Past Logos

In this section, we will delve into the symbolism and significance behind several previous Pepsi logos, exploring their former designs and uncovering the outdated emblems that have shaped the brand’s visual identity throughout history.

1. Evolution of the Logo

Pepsi’s logo has gone through multiple transformations over the years, each representing a different era of the brand’s history. By reviewing these old logos, we can gain insights into the changing trends and cultural influences that have influenced Pepsi’s visual communication.

2. Uncovering the Symbolism

Behind every logo lies a hidden meaning, and Pepsi’s past logos are no exception. By analyzing the elements and design choices within each logo, we can uncover the underlying messages and symbolism that the brand sought to convey to its audience.

• Exploring the use of color and its psychological impact on consumers
• Decoding the shapes and typography used in previous Pepsi logos
• Understanding the cultural and societal context of each logo’s creation

By examining these aspects, we can gain a comprehensive understanding of the hidden meanings behind Pepsi’s past logos and how they have influenced consumer perception and brand identity.

How Pepsi’s Logo Reflects the Brand’s Evolution and Identity

Over the years, Pepsi has undergone numerous logo changes, each one reflecting the brand’s evolution, identity, and its response to the ever-changing consumer trends. The logo acts as an emblem and symbol of the brand, representing Pepsi’s former and previous visual identities. Let’s take a closer look at the logo’s journey and the significance it holds in portraying Pepsi’s transformation.

The Evolution of Pepsi’s Logo:

Pepsi’s logo has experienced several significant transformations since its inception. Through a review of its logo history, it becomes evident that Pepsi has aimed to stay relevant and keep up with the evolving design trends.

• Starting from its original logo, which featured a simple circular emblem with the name “Pepsi-Cola” scripted inside, the logo emphasized the product’s name and its refreshing qualities.
• As time progressed, Pepsi introduced various logo designs that incorporated different typography styles, emphasizing the brand’s confidence and modernity.
• One notable logo version was introduced in the 1970s, where the word “Pepsi” was written in a bold, uppercase font enclosed within a red rectangular shape. This design aimed to grab attention and assert Pepsi’s presence.
• The 1990s witnessed a shift towards a more sleek and minimalistic approach, as Pepsi introduced a wave-like shape in its logo, symbolizing energy and movement.
• In recent years, Pepsi has simplified its logo further, opting for a more minimalist design with a bold, circular emblem accompanied by the brand’s name placed underneath.

The Reflection of Pepsi’s Identity:

Each iteration of Pepsi’s logo reflects the brand’s ever-evolving identity and adaptability. By adjusting its visual identity through logo design, Pepsi demonstrates its dedication to staying contemporary and appealing to its target audience.

The logo’s evolution shows Pepsi’s understanding of the changing consumer preferences and the need to connect with the modern generation. As the logo transforms, it symbolizes Pepsi’s commitment to innovation, trendiness, and remaining a relevant player in the competitive beverage industry.

In conclusion, Pepsi’s logo serves as a visual representation of the brand’s history, evolution, and identity. By continuously reviewing and updating its logo, Pepsi effectively communicates its ability to adapt to the times and provide consumers with a modern, refreshing experience.

Previous Pepsi logo

The previous logo of Pepsi, with its former emblem and symbol, represents an important era in the brand’s history. This review will delve into the outdated logo design and highlight the changes that have taken place over time.

The Evolution of Pepsi’s Logo

In its early years, Pepsi featured a simple logo that consisted of a circle with the word “Pepsi” in bold letters. This initial design, though minimalistic, laid the foundation for future iterations of the brand’s logo.

As time went on, Pepsi underwent several logo changes, each aiming to capture the essence of the brand while keeping up with emerging design trends. The symbol and emblem used in the previous logo have become synonymous with Pepsi’s presence in popular culture.

An Outdated Logo Design

However, as trends and consumer preferences evolved, the previous Pepsi logo started to feel outdated. Critics argued that the design lacked the modernity and freshness that the brand needed to stay relevant in a rapidly changing market.

The emblem and symbol used in the previous logo had become too familiar, causing some consumers to perceive Pepsi as stagnant and unwilling to adapt. As a result, Pepsi made the decision to rebrand and unveil a new logo that better reflected its contemporary image.

Despite its outdated nature, the previous logo holds historical significance and serves as a reminder of the brand’s journey of innovation and evolution. It is a testament to Pepsi’s legacy and the iconic designs that have helped shape the brand into what it is today.

In conclusion, the previous Pepsi logo, with its former emblem and symbol, represents a significant chapter in the brand’s history. While the design may now be considered outdated, it played a crucial role in Pepsi’s evolution and serves as a nostalgic reminder of the brand’s journey.

The Impact of Pepsi’s Previous Logo on Brand Perception

The former emblem of Pepsi, which has gone through a series of logo designs over the years, continues to hold significance in shaping the perception of the brand. The old symbol of Pepsi has influenced the way consumers view the company’s history, values, and overall identity.

When the review of previous Pepsi logos is conducted, it becomes evident that these outdated designs have left a lasting impression on consumer perception. The previous logo, although no longer in use, still resonates with the memory of many consumers and holds nostalgic value.

The impact of Pepsi’s former logo can be seen in the way it represents a part of the brand’s history, evoking emotions and memories associated with the company. The outdated design creates a sense of familiarity and trust for consumers who have been loyal to the brand over the years.

Despite the evolution of Pepsi’s logo, the influence of its previous designs has not diminished. The old symbol serves as a reminder of the brand’s journey and acts as a bridge between the past and the present. It showcases the growth and transformation of Pepsi throughout its long history.

Furthermore, the connection consumers have with Pepsi’s previous logo extends beyond mere aesthetics. The emblem represents the values and messaging that the brand conveyed during that era, shaping the perception of Pepsi as a cultural icon and trendsetter in the beverage industry.

While Pepsi’s logo may have changed, its previous designs have left a lasting impression on brand perception. The old symbol acts as a visual representation of the company’s rich history, evoking a sense of nostalgia and connecting consumers with the brand’s values and journey.

Comparing Pepsi’s Current Logo with its Previous Design

Pepsi has undergone several logo changes in the past, each emblem representing a different era in the brand’s rich history. In this section, we will review and compare Pepsi’s current logo with its former design, exploring the evolution of the iconic symbol.

Before delving into the details of Pepsi’s current logo, let’s take a moment to appreciate its previous design. The former logo, which was in use for a significant period of time, featured a distinct combination of colors, typography, and symbols that resonated with consumers.

The old logo boasted a vibrant color palette, primarily featuring a bold blue background with a wave-like motif. The name “Pepsi” was prominently displayed in bold white typography, accompanied by a red swoosh below it. This emblem became synonymous with Pepsi and was recognized worldwide.

However, with the changing trends and evolving preferences of consumers, Pepsi decided to revamp its logo and introduce a fresh and modern design. The current logo, which was unveiled in [insert year], brings a contemporary and minimalist approach to the brand’s visual identity.

The new logo features a simplified version of the Pepsi wordmark, with the iconic globe-like symbol taking center stage. The typography is sleek and refined, with a gradient of blue used to represent the brand’s refreshing and energetic attributes.

While the former logo had a more playful and dynamic feel, the current design exudes sophistication and elegance. The strategic rebranding aimed to align Pepsi with the modern consumer, capturing their attention and projecting a sense of progress.

Ultimately, the comparison between Pepsi’s current logo and its previous design highlights the brand’s adaptability and willingness to evolve. It showcases how an iconic symbol can undergo transformation without losing its essence, appealing to both new and loyal customers.

Analyzing the Marketing Strategies behind Pepsi’s Logo Changes

In this section, we will delve into the marketing strategies employed by Pepsi in relation to their logo changes throughout the years. We will examine how Pepsi leveraged their former, old, and previous symbols and logos to strengthen their brand identity and stay relevant in the ever-evolving market.

Unforgettable or Forgettable? Assessing the Effectiveness of Pepsi’s Previous Logo

When it comes to branding, a well-designed logo can become a memorable symbol that represents a company’s values and identity. The logo of a company like Pepsi plays a crucial role in creating a lasting impression on consumers. In this section, we will review the former logo designs of Pepsi and evaluate their effectiveness in capturing attention and leaving a lasting impact.

In the ever-evolving world of marketing and design, it’s essential for companies to keep their logos relevant and up-to-date. However, some logos tend to become outdated over time, either due to changes in design trends or shifts in a brand’s image. Pepsi, being a renowned beverage company, has gone through several logo changes throughout its history.

Exploring the archives of Pepsi’s logo designs can bring back nostalgic memories for some, while others may find the older logos forgettable. It is interesting to observe how Pepsi’s branding has evolved over the years, from the classic red, white, and blue circular emblem to the more recent minimalist, sleek design. Each logo has its unique characteristics and carries a certain level of recognition, but the question remains – were these previous logos truly unforgettable or forgettable?

Assessing the effectiveness of Pepsi’s old logos involves considering various factors, such as their visual appeal, symbolism, and relevance to the brand. Some former Pepsi logos may still be recognizable due to their long-standing presence, while others may have faded into obscurity. Additionally, the design choices made in these older logos might have influenced consumer perception and engagement with the brand.

Through a critical review of Pepsi’s older logos, we will explore how the brand has managed to adapt and evolve over time, making strategic decisions to transition from one logo to another. By evaluating the effectiveness of these previous logos, we can gain insights into the impact of design choices on the success and longevity of a brand.

Ultimately, the journey of Pepsi’s logo designs serves as a fascinating case study in brand identity and the power a logo holds. By examining the old logos and assessing their memorable qualities, we can understand the importance of a well-crafted logo in building brand recognition and establishing a strong connection with consumers.

The Role of Consumer Feedback in Pepsi’s Decision to Change their Logo

Consumer feedback plays a vital role in shaping the branding strategies of companies. In the case of Pepsi, the company recognized the importance of listening to its customers and taking their opinions into account when it came to their logo design. By seeking reviews and opinions from consumers, Pepsi was able to gather valuable insights about their previous logo, which helped them make informed decisions about the need for a change.

Outdated Symbol

One of the key aspects that emerged from the consumer feedback was the perception that Pepsi’s former logo had become outdated. Customers expressed a desire for a more modern and contemporary emblem that would better resonate with current trends and preferences. This feedback prompted Pepsi to reevaluate their logo and consider the necessity for an update to stay relevant in a fast-changing market.

Importance of Ensuring Brand Coherence

Consumer feedback also highlighted the importance of maintaining brand coherence while making logo changes. Pepsi had a distinctive old logo that had become synonymous with its brand identity over the years. However, the feedback revealed that the old logo no longer effectively represented the brand’s values and personality, leading to a disconnect with consumers. By considering this feedback, Pepsi understood the need to evolve their logo while still ensuring it retained some elements of familiarity and continuity.

Former Pepsi emblem

In this section, we will review the previous logo designs of Pepsi, focusing on the outdated emblem that was used in the past. The old symbol of Pepsi holds a significant place in the history of the brand and has evolved over time.

Evolution of the Pepsi emblem

The Pepsi emblem has undergone several transformations throughout its history. From its initial introduction, the logo has changed to reflect the brand’s evolving identity and consumer preferences. The previous emblem of Pepsi represents an era when the brand embraced a distinctive visual style.

An outdated representation

The old Pepsi emblem, although outdated by today’s standards, carries a certain nostalgic charm. With its bold and simplistic design, the previous logo manages to capture the essence of its time.

• The previous Pepsi emblem features a circular shape with a red and blue color scheme.
• The emblem incorporates a wave-like design element in white, flowing across the center.
• The word “Pepsi” is written in a bold white font, positioned beneath the emblem.

This emblem, albeit no longer in use, reminds us of an era when Pepsi held a prominent position in the market and had a strong influence on popular culture. It serves as a symbol of the brand’s rich history and its journey towards the modern logo designs we see today.

Exploring the Significance and Symbolism of Pepsi’s Former Emblem

Delving into the historical context of Pepsi’s old logo designs allows a unique glimpse into the evolution of the brand’s visual identity. By reviewing the previous iterations of Pepsi’s emblem, we can uncover the significance and symbolism behind these outdated symbols.

The Transition from Old to New

Before exploring the symbolism of Pepsi’s former emblem, it is essential to understand the transition that occurred from the old logo designs to the current one. Over the years, Pepsi has undergone several logo changes, each reflecting the cultural shifts and design trends of its time. These alterations not only reflect the brand’s desire to stay relevant but also serve as a testament to the company’s ability to adapt and connect with its target audience.

The Symbolic Elements of Former Emblems

Each old logo design of Pepsi carried symbolic elements that were carefully chosen to convey a specific message. These symbols, whether subtle or overt, played a crucial role in capturing the essence of the brand and resonating with consumers. From the style of typography chosen to the use of colors and visual motifs, each emblem told a unique story that represented Pepsi’s values, aspirations, and commitment to its customers.

Exploring the former emblem’s symbolism, we can uncover hidden meanings behind the choice of colors, shapes, and textual elements. From the iconic red, white, and blue color scheme representing patriotism and nostalgia, to the swoosh-like lines symbolizing motion and excitement, each element had a deeper significance and purpose.

Furthermore, analyzing the evolution of Pepsi’s emblem allows us to understand the brand’s journey towards modernity, emphasizing its commitment to innovation, progress, and staying ahead of the curve. Through these changes, Pepsi’s emblem became more than just a visual representation; it became a reflection of the brand’s ever-evolving identity and connection with its consumers.

How Pepsi’s Former Emblem Evoked a Sense of Nostalgia among Consumers

One of the most effective tools for a brand to establish a strong connection with its consumers is through its logo or emblem. The logo is not just a symbol, but a representation of the brand’s values, history, and identity. In the case of Pepsi’s previous emblem, it had the power to evoke a sense of nostalgia among consumers.

The Power of Nostalgia

Nostalgia is a powerful emotion that can transport individuals back in time, allowing them to relive fond memories and experiences. Pepsi’s old emblem, with its classic design elements and familiarity, tapped into this nostalgic sentiment and created a strong emotional bond with consumers.

A Symbol of the Past

By incorporating elements from previous Pepsi logos, the old emblem acted as a visual reminder of the brand’s long-standing presence in the market. The nostalgic appeal of the emblem not only attracted older generations who grew up with the brand but also appealed to younger consumers who appreciated retro aesthetics and sought to experience the past.

The symbol’s ability to evoke a sense of nostalgia among consumers was not limited to its design alone. Pepsi’s previous emblem was widely used during memorable events and iconic advertising campaigns, further cementing its association with joyous moments and cultural milestones. These positive memories and experiences added to the emblem’s sentimental value, making it a beloved symbol for many.

While Pepsi has since modernized its logo to stay relevant in today’s fast-paced world, the old emblem will always hold a special place in the hearts of its consumers. It serves as a reminder of the brand’s rich history, as well as the nostalgic connection it built with people over the years.

Examining the Branding Challenges of Transitioning from the Former Emblem to the Current Logo

When it comes to the world of branding, the evolution of a logo plays a crucial role in maintaining a brand’s relevance and connection with its audience. Pepsi, with its long history and strong presence in the beverage industry, has faced its fair share of challenges in transitioning from its previous emblem to the current logo. This article delves into the complexities of this brand transformation, highlighting the hurdles and considerations involved.

Before taking a closer look at the branding challenges Pepsi encountered, it is important to review the former logo that had become outdated over time. The old logo, a symbol that represented Pepsi for many years, had its own charm and recognition. However, as tastes and design trends evolved, it became evident that the former emblem no longer resonated with the changing times and consumer preferences.

In conclusion, the process of transitioning from the former emblem to the current logo posed unique challenges for Pepsi. Balancing the preservation of brand heritage while embracing contemporary design, addressing the potential alienation of loyal consumers, and ensuring a global appeal were all critical considerations. Through a meticulous logo review and careful execution, Pepsi successfully navigated these challenges, creating a logo that reflects the brand’s evolution and positions it for continued success in the ever-changing marketplace.

The Influence of Design Trends on Pepsi’s Decision to Redesign their Emblem

In the fast-paced world of branding, companies need to constantly evolve to stay relevant and appeal to consumers. Pepsi, as one of the leading contenders in the beverage industry, recognized the need to review its old emblem and align it with contemporary design trends. The decision to redesign their emblem was driven by an acknowledgment that their former symbol had become outdated in a rapidly changing market.

Design trends play a crucial role in shaping consumer perceptions and preferences. As the design landscape evolves, it becomes necessary for brands to revisit their visual identity to ensure they remain consistent with the times. Recognizing this, Pepsi made the conscious choice to review its old emblem and explore possibilities for refreshing its brand image.

The previous emblem, although once iconic and recognizable, had started to feel out of touch with modern design sensibilities. It no longer encapsulated the dynamic and forward-thinking nature of the Pepsi brand. By embarking on a redesign journey, Pepsi aimed to create a new emblem that would better reflect their values, resonate with consumers, and set them apart from their competitors.

The impact of design trends on Pepsi’s decision to redesign its emblem cannot be understated. The need to stay relevant in an ever-changing market necessitated a thorough review of their old symbol, ensuring that it aligned with current design aesthetics. Incorporating modern elements and embracing innovative design trends allowed Pepsi to breathe new life into their brand identity, creating a symbol that appeals to today’s consumers.

In conclusion, Pepsi’s decision to redesign their emblem was driven by the influence of design trends and the realization that their old symbol had become outdated. By embracing contemporary aesthetics, Pepsi successfully revitalized their brand image and ensured that their emblem remains a powerful symbol that resonates with consumers and represents their values.

A Look Back at the Cultural Relevance of Pepsi’s Former Emblem

In this section, we will delve into the significance and impact of Pepsi’s previous logo and how it has evolved over time. By examining the cultural relevance of the former emblem, we gain insight into the lasting legacy of Pepsi and its role in shaping popular culture.

Outdated Pepsi Symbol

In this section, we will explore the emblematic history of the Pepsi symbol and delve into its previous iterations that have since become obsolete. Throughout the years, Pepsi has undergone several transformations in its logo design, and this review will shed light on some of the old symbol variations that are no longer in use.

The Former Emblem

One of the notable old versions of the Pepsi symbol was its former emblem that had a distinct design. This emblem, which had a stylish and unique concept, represented the brand during a specific era. The former logo seamlessly combined elements that encapsulated the essence of Pepsi at that time.

Evolving to a New Symbol

As the years went by, Pepsi eventually replaced the outdated former emblem with a new symbol. This transition marked a significant change in the brand’s visual identity and aimed to better represent its values and aspirations. The new logo embraced a modern and dynamic look, signaling Pepsi’s intention to stay current and relevant in a rapidly evolving market.

Overall, the outdated Pepsi symbol serves as a testament to the brand’s journey of reinvention and adaptation. The shift from the previous emblem to the current logo showcases Pepsi’s commitment to staying in tune with the times and maintaining its position as a leading soft drink brand globally.