Petty Pepsi Logo

In the world of branding and corporate identity, no detail is too small to go unnoticed. Even the most minor adjustments to a logo or insignia can elicit strong reactions and spark lively debates among graphic design enthusiasts and marketing experts. This review aims to shed light on a seemingly insignificant alteration to a popular emblem, delving into the related controversy and exploring its significance, or lack thereof.

At the center of this examination lies a minor symbol that has become synonymous with a well-known beverage brand. The insignificance of this logo, at first glance, may seem petty to some, but there is a wealth of meaning and history attached to it. The recent redesign of this emblem has caught the attention of both supporters and critics, fueling heated discussions about its merits and shortcomings.

As we delve into this analysis, it is imperative to recognize that the impact of a logo goes beyond its physical appearance. It serves as a visual representation of a brand’s identity, shaping consumers’ perceptions and evoking emotions. To dismiss any logo update as inconsequential would be a disservice to the meticulous thought and strategic considerations that go into such a change.

With that said, this exploration aims to dissect the controversy surrounding the recent redesign, looking beyond trivial matters of aesthetics to uncover the underlying motivations that led to this alteration. By examining the significance of this logo within the broader context of the brand’s history and market positioning, we can form a more comprehensive understanding of the implications of this seemingly minor upgrade.

The significance of a logo in brand identity

In the world of branding, the role of a logo goes beyond its trivial size and appearance. It is a small yet powerful emblem that holds immense significance in establishing a brand’s identity. A logo is closely related to a brand’s overall perception and is often the first point of contact for consumers.

A logo acts as a visual representation of a brand, encapsulating its values, mission, and personality in a single image. It serves as a symbol that instantly connects consumers to the brand and evokes emotions, experiences, and memories associated with it. As a minor and seemingly inconsequential element, a well-designed logo has the ability to convey a wealth of information about a brand, making it an essential tool for brand recognition and recall.

The design, font, color, and shape of a logo all play a significant role in conveying the brand’s message. Every aspect of the logo is carefully crafted to create a strong visual identity that distinguishes the brand from its competitors. The insignia becomes a visual representation of the brand’s values, leaving a lasting impression on consumers’ minds.

A well-established logo like Pepsi’s, for example, is not insignificant in any way. It carries years of brand heritage and instantly brings to mind the refreshing taste and iconic red, white, and blue color scheme. The Pepsi logo review offers a deeper understanding of the significant impact a seemingly small insignia can have on a brand’s identity and consumer perception.

In conclusion, a logo may seem insignificant at first glance, but its role in establishing a brand’s identity is anything but petty. It serves as a visual representation that not only creates brand recognition but also conveys a brand’s values, mission, and personality. A thoughtfully crafted logo can build trust, evoke emotions, and leave a lasting impact on consumers, making it an essential component of any successful brand.

The public’s reaction towards the new insignia

The latest review of the insignia introduced by Pepsi has sparked a wide range of opinions and emotions among the general public. The insignia, which serves as a symbol of the brand, has been met with varying levels of support and critique. While some view the redesign as inconsequential and trivial, others find it to be a minor yet significant shift in the brand’s visual identity.

Mixed Reviews

The public’s response to the newly unveiled emblem has been diverse and polarizing. Some individuals regard the insignia as insignificant, expressing their belief that it does not significantly alter the overall impression of the brand. On the other hand, a substantial number of people have voiced their disappointment, finding the redesign to be related to deeper issues within the company.

Those who perceive the insignia as inconsequential argue that it is a small aspect of the brand and that the public reaction should not be overemphasized. They believe that the logo should not be the sole focus when evaluating the larger picture of Pepsi’s presence in the market. However, others assert that even minor changes in a symbol can convey powerful messages and have long-lasting effects on a brand’s perception.

A Matter of Significance

One viewpoint is that the insignia is a mere representation of the overall brand and its core values, rendering it an inconsequential element. From this perspective, scrutinizing the insignia and its redesign may be considered as an overreaction, diverting attention from more substantial matters at hand.

Conversely, another group believes that the insignia holds a significant position in the branding strategy of Pepsi. Advocates for this perspective argue that the insignia carries substantial meaning and should be given careful consideration, as it serves as a visual representation of the brand’s identity and values. They stress that even seemingly minor changes can have a profound impact on consumer perception and loyalty.

In conclusion, the public’s reaction towards the new insignia introduced by Pepsi has generated a wide range of opinions. Some individuals consider it to be an inconsequential and trivial element, while others believe it to be a minor yet significant symbol related to the brand’s overall identity. The significance of the insignia has spurred a debate, with differing viewpoints on its importance and the level of attention it deserves in relation to the larger context of Pepsi’s brand image.

Trivializing the importance of a logo: Is it justified?

The perception of insignificance regarding a logo has become a topic of discussion and debate within the marketing and design community. Many argue that a logo is merely a minor component within a brand’s overall identity, while others emphasize its role as an emblem that represents the essence and values of a company or product. This section aims to delve into the significance of logos in the context of the recent Pepsi logo redesign controversy.

The Inconsequential Role of Logos?

Some individuals believe that logos are trivial elements in the grand scheme of a brand’s success. They emphasize that a logo’s impact on consumer decision-making is minimal, with other factors such as product quality, pricing, and customer service playing a more significant role. According to this viewpoint, spending excessive time and resources scrutinizing and critiquing a logo can be perceived as petty and inconsequential when compared to more pressing business-related concerns.

A Symbolic Representation

On the other hand, those who emphasize the importance of logos argue that these visual representations hold substantial meaning and should not be underestimated. They contend that a logo can evoke emotions, establish brand recognition, and communicate a brand’s values and personality. In the case of the Pepsi logo redesign controversy, the scrutiny and analysis of the logo design may be seen as a reflection of society’s increasing interest in the intricate details and symbolism behind a brand’s visual identity.

Furthermore, a logo is often the first point of contact between a brand and its potential customers. It serves as a visual identifier that can help consumers form immediate associations and perceptions about the brand. Therefore, neglecting the importance of a well-crafted logo may have broader implications on a brand’s reputation and competitiveness within the market.

Logo Review: Analyzing the Elements of the Petty Pepsi Insignia

In this section, we will delve into a comprehensive analysis of the insignia associated with the trivial and inconsequential emblem of a certain well-known beverage brand. By closely examining the various elements related to this minor symbol, we aim to gain a better understanding of its visual identity and the message it conveys.

Colors and their impact on the perception of the emblem’s appearance

In this section, we will explore how different colors can influence the way the insignia of a brand, such as the small and seemingly inconsequential logo of a famous carbonated beverage, is perceived by consumers. The choice of colors in a logo may seem trivial, but it can have a significant impact on how the logo is interpreted.

Colors have the power to evoke certain emotions and associations, often at a subconscious level. They can convey messages and create connections between a brand and its target audience. The colors used in a logo play an integral role in shaping its overall impression, making it essential to carefully consider the color palette when designing or redesigning a logo.

When it comes to the minor and seemingly insignificant redesign of the Pepsi logo, the colors chosen had a noteworthy effect on its perception. The color blue, for instance, was utilized to instill a sense of trust, reliability, and calmness in consumers, as it is often associated with these qualities. On the other hand, the color red was incorporated to evoke excitement, energy, and passion, aligning with the brand’s dynamic and youthful image.

It is essential to note that the impact of colors can vary across cultures and individual preferences. Different cultural backgrounds may assign diverse symbolic meanings to colors, potentially altering the perception and interpretation of a logo. Additionally, personal associations and experiences can also influence an individual’s response to a logo, further highlighting the significance of color choice in the design process.

In conclusion, despite seeming inconsequential, the colors employed in a logo are far from insignificant. These seemingly small design elements can significantly affect how the emblem is perceived by consumers, evoking emotions, creating associations, and shaping the overall impression of the brand.

Typography choices and their influence on the insignia

The selection of typography plays a significant role in the creation and perception of an insignia. It serves as a vital element in conveying the intended message and aesthetic appeal of a logo. While some may consider typography choices inconsequential or trivial, they can have a profound impact on the overall design and representation of a brand.

When it comes to the Pepsi insignia, the minor variations in typography have not gone unnoticed. The typeface used in the logo design can evoke different emotions and perceptions among consumers. From the style and arrangement of the letters to the spacing and thickness, each element contributes to the logo’s visual impact and the brand’s identity.

Symbolism and representation

The typography choices made for the Pepsi insignia are not insignificant or insignificant. They are carefully considered to represent the brand’s values, personality, and messaging. The selection of a specific typeface can convey a sense of modernity, professionalism, or playfulness. The arrangement of the letters and the use of negative space can further enhance the symbolic meaning of the logo.

Reviewing the words

A closer examination of the typography used in the Pepsi logo reveals its intricate details. The curves, serifs, or lack thereof in the letters contribute to the overall visual harmony and balance of the insignia. The choice of lowercase or uppercase can also create a different impression on the viewers. These seemingly small decisions in typography have a significant impact on how the logo is perceived and interpreted.

In conclusion, typography choices should not be underestimated in the development of an insignia. The careful selection and arrangement of letters can evoke specific emotions, convey symbolic meaning, and shape the overall perception of a brand. The Pepsi logo serves as an example of the significance of typography, proving that even minor modifications can create a noticeable difference in the representation of a brand.

Symbolism behind the small emblem: What does it represent?

In this section, we will explore the deep symbolism and meaning behind the small insignia on the controversial logo redesign of Pepsi. It is often easy to overlook this minor detail, mistakenly labeling it as inconsequential. However, a closer examination reveals that this seemingly insignificant emblem holds a significant role in representing the essence of the brand.

The small symbol found on the Pepsi logo design is more than just a mere image; it encapsulates the essence of the brand’s identity. It serves as a visual representation of the core values, ideals, and principles associated with Pepsi. This emblem is intricately related to the overall brand image and acts as a powerful communication tool to connect with the target audience.

The power of symbolism

Symbols have the power to communicate complex ideas and emotions with just a small image. The inclusion of a symbol in the Pepsi logo design allows for a more nuanced and profound connection between the brand and its consumers. This small emblem enables the conveyance of specific messages and evokes certain emotions, ultimately contributing to the overall perception and recognition of the brand.

Emblematic representation

The Pepsi emblem is carefully designed to represent the brand’s values and ideals. Through the use of shape, color, and composition, the insignia embodies qualities such as innovation, vitality, and youthfulness. The small emblem serves as a visual shorthand that instantly triggers associations and perceptions about Pepsi as a brand.

Connecting with the audience

The symbol found on the redesign of the Pepsi logo plays a crucial role in fostering a connection with the target audience. It creates a sense of familiarity, evoking positive emotions and reinforcing the brand’s values. By utilizing this small insignia, Pepsi establishes a visual language that resonates with its consumers, reinforcing brand loyalty and recognition.

Comparisons with previous Pepsi logos

When examining the evolution of the Pepsi symbol and emblem throughout its history, it becomes evident that even small changes can have a significant impact. Inconsequential alterations to the logo may appear trivial at first glance, but a closer inspection reveals their minor yet integral role in shaping the brand’s identity.

Reviewing the insiginia

Reviewing the insignia of Pepsi over the years allows us to delve into the subtle variations that have been made to the logo. These alterations, although seemingly insignificant, have been carefully considered to keep the logo relevant and modern in an ever-changing market.

An emblematic journey

Tracing Pepsi’s emblematic journey unveils a series of transformations that highlight the brand’s commitment to adapt and appeal to its target audience. These iterations reflect the constant evolution of design trends and consumer preferences, proving that even minor adjustments can have a profound impact on brand perception.

Related Words: Exploring Synonyms for the Petty Pepsi Logo

In this section, we will delve into a range of related words and synonyms that can aptly describe the trivial and inconsequential emblem associated with the Pepsi brand. By exploring various terms, we aim to provide a comprehensive review of the logos, insignias, and symbols that are minor in significance and closely associated with Pepsi.

Let’s begin by examining the term “insignia.” An insignia serves as a small emblem that represents a particular group, organization, or brand. In the case of Pepsi, their logo can be considered as an insignia, representing their product and brand identity.

Another related term is “symbol.” A symbol is a visual representation that carries a deeper meaning. The Pepsi logo, although often perceived as petty or inconsequential, is indeed a symbol that embodies the brand’s values and aspirations.

Next up, we have the word “trivial.” This term refers to something of little importance or significance. The petty Pepsi logo, despite its small size and perceived insignificance by some, holds immense value in the context of branding and marketing.

As we explore synonyms, the word “minor” comes to mind. It encapsulates the idea that the Pepsi logo may be considered less important or smaller in scale compared to other elements of the brand. However, its impact and recognition should not be underestimated.

Additionally, we can discuss the word “review” in relation to the Pepsi logo. By conducting a thorough review, we can evaluate and analyze the design choices, impact, and public perception of the logo, shedding light on its true significance.

In conclusion, while the petty Pepsi logo may be regarded as inconsequential or trivial, it is important to recognize its role as an emblem, insignia, and symbol that represents the brand and carries a deeper meaning. By exploring various related words, we can gain a deeper understanding of its significance and appreciate the thought and intention behind its design.

Unimportant: Describing the insignificance of the Pepsi symbol

In this section, we will delve into the minor aspects related to the logo of Pepsi. We will explore the symbol’s inconsequential nature and trivial significance, using words such as insignificance, insignia, review, and emblem.

An Inconsequential Design

When it comes to the Pepsi logo, it’s hard to ignore its trivial impact. The symbol, while representing the brand, holds little significance in the grand scheme of things. Its minor design may go unnoticed by many, as it fails to truly capture attention or leave a lasting impression.

An Insignificant Emblem

While some may argue that the Pepsi logo carries weight due to its association with a popular beverage brand, a closer review reveals its insignificance. The emblem does not hold any profound meaning nor does it communicate a memorable message. It remains a mundane representation of a carbonated drink, ultimately falling short of making a substantial impact.

Overall, the Pepsi symbol can be described as petty and inconsequential. Its insignificance is evident in its design, lacking the impact and creativity necessary to establish a lasting impression. As we continue to analyze the controversial redesign, it becomes apparent that the logo holds little value in the broader conversation surrounding branding and visual identity.

Minor: How the small emblem fails to make a significant impact

Within the realm of branding, the significance of a well-designed logo cannot be underestimated. However, in the case of Pepsi’s recent logo redesign, the small emblem falls short in making a lasting impression. Despite its visual appeal, the insignia lacks the ability to capture attention, convey meaning, and establish a strong connection with the brand’s values.

An Inconsequential Symbol

The trivial nature of the redesigned logo becomes apparent when examining its limited influence on consumer perception. Rather than leaving a lasting imprint, the insignificance of the small emblem fails to create a substantial impact or evoke strong emotions. Instead, it often goes unnoticed amidst the sea of other competing logos, resulting in a missed opportunity for Pepsi to differentiate itself and establish a meaningful connection with its target audience.

An Insignificant Review

Upon reviewing the redesigned logo, it becomes evident that the minor changes introduced are inconsequential in the grand scheme of branding. Instead of presenting a fresh and innovative approach, the logo lacks the creativity and uniqueness necessary to differentiate Pepsi from its competitors. Consequently, the insignificant alterations fail to spark interest or capture the attention of consumers, limiting the logo’s overall effectiveness as a branding tool.

In conclusion, the small emblem introduced in Pepsi’s logo redesign proves to be a minor aspect that lacks the ability to make a significant impact. With its insubstantial presence and insignificant alterations, the logo fails to effectively communicate the essence of the brand and establish a strong connection with consumers. As a result, the insignia becomes a petty addition that does little to elevate Pepsi’s visual identity in the competitive world of branding.

Inconsequential: Discussing the lack of importance in the new design

In this section, we will delve into the insignificance of the minor changes made in the recent redesign of the Pepsi logo. While words such as symbol, insignia, and emblem often carry weight and significance, the alterations made to the design can be considered trivial and inconsequential.

A Matter of Scale

When examining the changes in the logo, it becomes clear that the modifications were on a small scale. The adjustments made can easily be overlooked and have minimal impact on the overall brand identity. This minor tweak fails to ignite any significant emotion or response from both loyal consumers and casual onlookers.

An Insignificant Refresh

The so-called “controversial” redesign of the Pepsi logo creates a sense of excitement and anticipation. However, upon closer inspection, it becomes evident that the alterations are more shallow than groundbreaking. The small updates made to the insignia fail to make a substantial impact on the overall visual representation of the brand, rendering them largely insignificant.

• The logo refresh lacks any substantial transformative power.
• It fails to evoke any strong emotions or reactions.
• The changes are hardly distinguishable to the untrained eye.

In conclusion, the minor adjustments made to the Pepsi logo can be deemed inconsequential. While the brand might have sought to create a more impactful image, these modifications fall short in capturing the attention and interest of consumers. The insignificance of the redesign leaves us questioning the necessity and purpose behind such a petty change.

Insignificant Pepsi Emblem: Examining the Controversial Redesign

Exploring the minor modifications made to the Pepsi insignia, this review delves into the inconsequential yet noteworthy changes that have sparked controversy. By closely examining the small alterations in this iconic symbol, we aim to shed light on the trivial aspects that have generated discussion among consumers and fans of the brand.

When considering the redesign of the emblem, it is important to understand that even seemingly insignificant changes can have a significant impact on consumer perception and brand recognition. By analyzing the related words and sentiments associated with the new insignia, we can grasp the underlying motivations and implications behind Pepsi’s decision to alter their renowned symbol.

Inconclusive as it may seem, this examination of the petty revisions to the Pepsi emblem aims to uncover the underlying significance and potential consequences of these seemingly trivial modifications. Through a careful exploration of the design elements and the reactions elicited from the public, we can gain valuable insights into the impact that even minor changes can have on a brand’s image and consumer loyalty.

In conclusion, while the alterations to the Pepsi emblem may appear insignificant at first glance, this review demonstrates the importance of examining even the most inconsequential aspects of a brand’s visual identity. By understanding the rationale and implications behind these seemingly trivial modifications, we can better comprehend the impact they may have on consumer perception and the overall significance of the redesign.

The reasoning behind the decision to redesign the Pepsi logo

In the process of exploring the inconsequential nature of the emblem, Pepsi executives acknowledged the need to update and refresh their brand symbol. The decision to revamp the logo was driven by a desire to make it more significant, impactful, and representative of the company’s ethos. By delving into the minor details of the insignia, Pepsi sought to create a more powerful and timeless identity for their brand.

Recognition and Relevance

One of the main motivations behind the redesign was the aim to enhance the recognition and relevance of the Pepsi logo. The small changes made in the insignia were intended to make a substantial impact on consumer perception. By scrutinizing the trivial elements of the logo, Pepsi aimed to create an updated emblem that would better resonate with their target audience and remain relevant in a rapidly evolving marketplace.

A Symbol of Progression and Innovation

Another significant factor that led to the decision of redesigning the logo was the desire to visually embody the company’s commitment to progression and innovation. Pepsi recognized the importance of a logo that could effectively convey their brand values and narrative. By reevaluating the existing logo and incorporating new design elements, Pepsi aimed to create a symbol that would embody their constant drive for improvement and their ability to adapt to ever-changing consumer demands.

Ultimately, the decision to redesign the Pepsi logo was not a petty one, but rather a strategic move to create a more relevant and impactful brand symbol. By focusing on the minor details of the logo, Pepsi aimed to ensure that their emblem would successfully communicate the values and aspirations of the company in a visually compelling manner.

Criticisms of the trivial insignia: What are the main arguments?

When examining the controversial redesign of the insignificant emblem for Pepsi, it is essential to consider the small and minor criticisms that have been raised. There are various key arguments that have been put forth regarding the trivial logo and its related symbol. This section aims to delve deeper into these criticisms, providing a comprehensive review of the inconsequential changes made to the logo.

1. Lack of innovation and creativity

One of the primary concerns expressed by critics is the perceived lack of innovation and creativity in the redesign of the Pepsi logo. Many argue that the logo fails to bring anything new or exciting to the table, rendering the insignia unremarkable and uninspiring. The absence of any significant alterations has led to a sense of disappointment among those expecting more from the brand’s revamp.

2. Disconnect from the brand identity

Another argument raised against the trivial insignia revolves around its disconnect from the brand’s identity. Critics claim that the redesign fails to capture the essence of Pepsi and its core values. The insignificance of the changes suggests a missed opportunity to align the logo with the brand’s image, potentially impacting its ability to resonate with consumers and create a lasting impression.

In conclusion, the criticisms surrounding the petty Pepsi logo redesign center around the perceived lack of innovation, creativity, and connection to the brand’s identity. These minor critiques highlight the insignificance of the changes made to the logo, leaving some questioning the overall impact and effectiveness of the revamped emblem.

The implications of an insignificant Pepsi symbol on brand perception

In the world of branding and marketing, even the most trivial and minor details can have a significant impact on how a brand is perceived by consumers. This holds true for the review and analysis of the inconsequential yet highly significant emblem of Pepsi, the small symbol that represents the brand and its values.

The significance of an insignia

The logo of a company serves as a visual representation of its identity and plays a crucial role in shaping consumer perception. The Pepsi logo, while seemingly insignificant in its appearance, carries a weight of connotations and associations that have been meticulously crafted over time.

Symbolism is at the core of any logo design, and the insignificance of the Pepsi logo is in fact what makes it highly significant. The choice of colors, typography, and overall design all contribute to the perception of the brand and its values. Even the smallest details, such as the curvature of lines or the placement of the emblem, can shape how consumers interpret and connect with the brand.

The power of a small symbol

In the case of Pepsi, the seemingly minor logo has the potential to evoke emotions, trigger memories, and establish a sense of familiarity. Through the combination of shapes and colors, the logo communicates messages of refreshment, energy, and youthfulness.

By dissecting the trivial elements of the Pepsi emblem, we can gain insights into the brand’s positioning and intended message. The significance of every stroke, curve, and line becomes evident, as they all contribute to creating a distinct visual identity.

The insignificance of the Pepsi symbol should not be underestimated, for even the smallest details can have a significant impact on consumer perception and brand association. The logo serves as a powerful tool in shaping how consumers relate to and interact with Pepsi, presenting the brand as an emblem of refreshment, energy, and youthfulness.

The role of controversy in brand publicity and marketing

Controversy has long been recognized as having a significant impact on brand publicity and marketing. The emergence of minor or seemingly insignificant disputes surrounding a brand’s logo, emblem, or insignia can be leveraged by companies to generate attention, provoke discussion, and ultimately enhance brand visibility. This article examines the relationship between controversy and brand publicity, exploring how it can serve as a powerful tool for marketing success.

In the world of marketing, a logo is more than just an inconsequential symbol. It is a small but crucial element that represents a brand and creates a visual connection with consumers. When a brand’s logo undergoes a review or redesign, it can potentially ignite controversy among its audience. This controversy, although initially perceived as negative, can actually be exploited to the brand’s advantage.

Controversy surrounding a logo redesign can be seen as an opportunity for a brand to engage with its audience and create a buzz around the changes. By embracing the discussions and addressing concerns, a brand can demonstrate its willingness to listen and adapt to its customers’ needs. This can ultimately lead to increased brand loyalty and affinity.

Furthermore, controversy related to a logo can result in increased media coverage and online discussions. The power of social media platforms enables small disputes to quickly escalate and reach a wider audience. As a result, the brand gains exposure and recognition, often far beyond what would have been achieved through traditional marketing efforts alone.

It is important to note that not all controversies are beneficial for a brand. Unmanaged or poorly handled conflicts can have negative consequences and damage a brand’s reputation. However, when controversy is recognized and managed effectively, it can serve as a valuable tool in brand publicity and marketing strategies.

Small Pepsi Logo: Is the Redesign Truly Inconsequential?

In the realm of brand symbolism and visual identity, the significance of even the smallest changes to a logo can sometimes be dismissed as trivial or inconsequential. However, when it comes to the recent redesign of the small Pepsi logo, it begs the question: is the alteration truly insignificant? This review aims to explore whether the minor adjustments to the emblem have any real impact on the perception and recognition of the brand.

The symbol of a brand carries great weight in shaping public perception and establishing a sense of familiarity among consumers. While some may argue that small details in a logo are insignificant, it is important to acknowledge that these minor alterations can subtly influence how the brand is perceived. In the case of the small Pepsi logo redesign, even seemingly inconsequential changes can have a significant impact on consumer loyalty and brand recognition.

• Reviewing the insignia: Analyzing the redesigned small Pepsi logo
• The power of words: How minor adjustments in the logo can convey a different message
• Symbolic implications: Exploring the potential effects of a small logo redesign on brand identity
• The significance of continuity: Does the inconsequential redesign align with Pepsi’s brand history?
• Recognizing the significant impact of an apparently small change: A closer look at consumer perception

In conclusion, it is essential to recognize that even seemingly inconsequential changes in a logo, such as the redesign of the small Pepsi insignia, can have a profound impact on a brand’s image and how it is perceived by consumers. By exploring the various implications of this redesign, we gain a deeper understanding of the significance behind even the smallest modifications in brand symbols and the potential effects they can have on a company’s identity.