Logotype represents a company’s brands graphically. While encountering an organization, customer forms a perception in their mind in the shape of a picture representing various experiences. Logo reviews defines that the new companies showcase the kind of services through logo design so customer can know what should be expected from this company.
There are many elements contribution to make this graphical representation perfect such as color, design, and format. There are some totally indispensable factors that affect the design of brand’s logo.
Dimension
Two dimensional form is a typical form attempted by companies logos, but some take a risk and go for a three dimensional logo. The three dimensional logo may prove to be sophisticated and surprising whereas the two dimensional comprises of color, shape, contrast etc.
Contrast
Well composed graphic identities are designed by this powerful tool. An excellent contrast between elements such as different font and colors, size of the text etc. incorporates a successful logo design. Contrast is possible to achieve by subtracting or adding backlighting, translucency, texture, and interaction.
Symbols
Consistently applied symbols as a collection, serves as a recognizable and unique graphic language for any brand. To give logo a sense of belonging symbology is often used by logo designers. Immediate recall of your brand can increase as the customers will see your brand and remind you in the light of the symbol. It is proven fact that customers recognize the symbol quickly as compared to typo logos.
Typography
Typography looks amazing as it is comprised in logos in all forms and types. Those who can do wonders with typographic logos believed that it adds personality to a logo. However, those who limit themselves to Times New Roman don’t agree with it. When a company needs a straightforward and clean logo, it works the best. All they need to do is choose an appropriate typeface that could go well with the nature of your enterprise.
Personalization
Personalization has become an integral part in today’s fast-paced world of any kind of intellectual and creative venture. This idea is still on an experimental level in defining brand identity. Brands are refurbishing their logos to adapt to the new concept. The different houses of brands use one logo design and personalize it – either by symbology or color– as per the need of each of their brands. It seems like the next big idea, making waves in design industry, and threatening the old and stagnant one-size-fits-all approach.
