Element of Branding in Company Logo Design

Companies and organizations in general spend thousands of dollars and time in search of logos that can highlight the desired brand outlook of their respective organizations. This is because logos form the basic elements of branding. As such, they form the perspective upon which end-users, consumers or customers base their judgment of the entire organization, its personnel, as well as the products offered. Although most organizations tend to sustain the original vision of the firm and as such, its respective logo, due to changing environments, they may be forced to change their logos. The redesigning of a company logo can be an exhausting task compared to the first design. This is because clients and the entire public are accustomed to the initial design and if redesigns are not carried out well they tend to hurt the organization’s image as opposed to enhancing it. A designer therefore needs to remember various tips when redesigning a logo.

Sticking to the roots

When redesigning a logo a graphic designer should put in mind the fact that the process does not entail changing all the elements of the original design. This is because clients and the entire external environment tend to build a certain image of the organization that they identify with. As such, changing the entire logo tends to erase this important symbol. It is critical to retain certain aspects of the logo since they are used as cues that provide a clue to the audience about what or whom they represent. This can be illustrated by the UPS logo redesign.

Always involve the client

One thing that graphic designers must remember while redesigning a logo is to acknowledge the clients input as the most important contribution of the redesigning process. This is because clients hold the ultimate power to either endorse or refute a design. More often, designers tend to avoid client involvement. Resultantly, clients in such cases refuse redesigned logos instantly or subject the redesigned emblems to multiple revisions. Designers as such should.

• Inquire the logo’s main purpose from clients
• Ask clients about any perceived discrepancies in the rough sketch of the redesigned logo and then
• Do their best in matching client’s expectations

Uncomplicated Logos

Graphic designers should strive towards producing as simple logos as possible when redesigning. Most designers tend to perceive the logo redesigning process as one that involves making complex symbols. However, adding frequent and annoying aspects or details to the original design does not improve its professional outlook. On the contrary, designers should seek to un-complicate original logo designs.

Retaining Familiarity

Designers seeking to produce new designs of logos without subjecting the public to the entire new look, ought to simply modernize the new logo design as opposed to changing the basic theme. Modernized logo’s as opposed to restructured ones tend to make an easy transition in the public eye. . This is because the basic elements of the original logo design are left untouched. Subsequently, the new design makes its space among end user’s minds very easy.