Bluetooth Logo
The Bluetooth logo
The “ Bluetooth “ technology is a wireless technology created by Erricson in 1994 to replace the data cables. It is a proprietary open wireless technology standard for exchanging data over short distances from fixed and mobile devices. The technology uses short wavelength radio transmissions and it can transmit between more devices, the main advantage is that it establishes a personal area network. The main advantage of the Bluetooth technology is the fact that it helps you send files to another device fast, without any complications or cables or complicated transfer; simple and straight forward.
Name
The name is not simple or very international, but because of the high usage of it became simple and easy to use. The Bluetooth name is one very interesting and very well thought as a symbol, as an idea as a logo. It comes from the Scandinavian word “ Blatand “ or “ Blatann“.
Bluetooth Logo Design
The Bluetooth logo design is one very interesting and very ingenious; it is formed by Viking runes and it is actually the initials of King Herald I of Denmark; the logo is formed by bind rune’s merging the Younger Futharic Runes ( HAGALL ) and ( BJARKAN ) , King Herald I initials, combined. Even in Viking times this wasn’t so common, the binding of two runes was special; as the Bluetooth logo is.
Sometimes the image of the Bluetooth logo is accompanied by the “Bluetooth” name written in black and with the “Registered Trademark” on the upper right side of the name; but most of the times, on devices only the logo is shown so it can be simple and forward and not confusing, because in general it doesn’t need an explanation about what it is.
Bluetooth Logo Color
The colors used in the Bluetooth logo are simple yet contrasting; the rune, the symbol is white and the slightly oval background is royal blue, a color with strength. The Bluetooth name is always written in black.
Bluetooth Logo Font
The font of the Bluetooth Logo is as simple as the chromatics, strong yet simple font but very effective and easy to recognize. It is a trait of important companies, to use simple fonts easy to recognize. The name Bluetooth is written in a smaller font then the image itself so it doesn’t put the image in shade, the proportion it’s perfect so the focus will stay on the image, because the point is for everybody to remember the image correlated with the name, so it will be easy to recognize on devices or other products without the name there.
Conclusion
The Bluetooth Logo is highly recognizable by anybody that uses a computer, a cell phone, a car, headphones, mp3 players or any other technology. Even though most people don’t actually know how the logo was formed or the provenience of the name “Bluetooth” the logo does its job by being recognized from the first look by users or non-users.
It is perfectly shaped to fit any device, any commercial, any platform, it’s international and it looks good.
