The introduction of the new Bravo in 2007 also marked the renewal of the Fiat logo, representing the 16th iteration in 108 years of the brand and the 4th in the last 40 years. This new logo was created by Robilant Associates, a renowned firm specializing in brand advisory. The background color was selected to be red, and the word “deliberately retro” was added in a round metallic font. In this section, we will provide a brief overview of the history of Fiat, from its inception in 1899 to the present day, accompanied by a discussion of the evolution of its logo.
1899
This is the logo of the first Fiat car; the 3 1/2 HP was born on 11 July 1899. It was plate of metal from the edges curled in the manner of parchment, with the trade name for extended and the space for the model number of the car.
1,901
1901 makes its appearance in a plate on a blue background in Art Nouveau style and the name is replaced with the acronym FIAT. The sun and floral elements background could represent the flourishing development. The font used for the text remains virtually unchanged to this day.
1,904
With 60 HP, big powerful car, there was also introduction to a new oval logo. Art Nouveau style on blue background is decorative elements in favor of a more imaginative.
1,925
Only four years passed as a new logo was introduced in 1921, and logo is still changing. With the 509, the first vehicle of the Turin, logo changes colors
1,931
It goes back to red as the background color, alternating that it will be the reason leading to these changes a little ‘square and round like the lines of the coming years.
1,932
With the Balilla, the logo design assumes a slightly trapezoidal. The edge is shrunk and the writing tends to enlarge in the upper part.
1,959
For nearly thirty years the logo remains virtually unchanged, but the sedans 1100/103H appeared as the new brand. The writing FIAT seems more subtle, and it is again framed and shield becomes less tense and more rounded.
1,965
In 1965 again the round logo appears with white lettering on a red background, a return of the logo used in 1931. However it was only used for the sporty versions as the new FIAT 850 Coupe and Spider, the Fiat Dino and 124 Sport Spider were introduced. The logo of the house remained the rectangular one.
1,982
In 1982 the Fiat Panda appears for the first time, it was the stylized logo with the 5 slashes. The new logo does not replace the previous, the two brands co-exist and in fact are always represented both on the car body shop.
2,000
In 1999, the logo again becomes blue. The name returns to its original character and also returns the laurel wreath.
2,006
In this year, the new Bravo returns to the red background. In practice it is a new logo round of the 1931 with the internal shape reminiscent of the logo in 1932.
