LG Electronics represents a brand of washing machines, refrigerators, and other large appliances. The brand image of LG, as part of the integration of its consumer electronics products, was utilized in accordance with the family brand logo color. The objective is to unify the individual product brands that have a positive image in the market by utilising the same logo colour. All marketing activities are conducted in a manner that combines individual product brands with the corporate brand “LG.” This includes the brands LG Electronics, LG Whisen, and LG Dios. Additionally, the brand logo colors have been modified in all advertisements.
The fundamental elements of global future, energy, human, and technology have collectively shaped the LG brand. It is recommended that the uppercase letters L and G be placed in a circle. The placement of the symbols that mark the human precedence indicates that this symbol represents LG’s commitment to achieving the highest level of customer satisfaction and symbolizes a long-term relationship with the customer.
The configuration of the “L” and “G” in a circle represents a symbol of the world, the future, youth, humanity, and technology. LG’s corporate philosophy is grounded in a commitment to humanism. Concurrently, it signifies LG’s endeavors to foster closer relationships with customers on a global scale. The LG logo is composed of a gray shape that resembles a person’s face, with distinctive red marks that represent the company name. These two elements are integrated into a unified design. LG’s commitment to providing the best products is reflected in the use of red as the main color, which represents the company’s strong brand expression. The LG logo is a monochromatic symbol, which is fixed and unchangeable. The logo serves to visually represent the fundamental characteristics of LG products, namely quality, sophistication, modernity, and simplicity. The logo has been consistently and properly used, establishing a solid reputation for exceptional quality. Any alteration to the logo would therefore be detrimental to the unique identity of LG Electronics and its products.
As detailed by Logo Reviews, the LG logo is comprised of two distinct versions: a corporate logo and a 3D logo. The updated 3D logo represents a repainting of the existing logo, which simultaneously serves to reinforce the visual impact of the symbol and align it with the new positioning of LG’s distinctive attributes, thereby enhancing overall visual appeal. The LG logo was created with the intention of visually representing a number of concepts, including the world, the future, youth, and humanity, as well as technology. The logo employs the use of five stylized emotions, which are represented by the letters L and G in a circular shape. These elements collectively symbolize the concept of human management, which is at the core of LG’s identity. The logo is utilized globally as a means of fostering close relationships with customers. LG’s dedication to customer satisfaction is exemplified by its unwavering commitment to the development of the phosphorus element.
The aforementioned elements are representative of goal orientation, concentration, and a smile, which collectively symbolize asymmetric change adaptability and creativity. Conversely, this brand benefits from integrated operations, which enhance the efficiency of its marketing. LG Electronics has a policy that has resulted in a virtuous cycle of positive synergies between the individual product brand image and the corporate brand image.
The managing director of the LG Electronics Marketing Division, who is responsible for brand communication, selected the colors of the individual product brand logos as part of the Unified Communications strategy, as the company is a market leader in the household appliances sector. The logo, unified by the introduction of a color that can be expressed in a particularly unique technology and a luxurious brand image, is expected to form a global family.
