Gucci, previously designated as The House of Gucci, is a globally renowned Italian fashion house specialising in the design and manufacture of leather goods and other fashion accessories. The company is currently under the ownership of the French holding company Pinault-Printemps-Redoute. In 1921, Guccio Gucci established the eponymous fashion house, which has since become a legend in the industry.
It is the most commercially successful Italian brand in the world, with sales of €2.2 billion recorded in 2009.
In general, logos can express a multiplicity of ideas in a single design. As a designer, it is therefore incumbent upon one to be aware of any metaphorical implications that may be conveyed by the logo in question. It is essential to conduct comprehensive research to ascertain whether the designed logo does not convey any additional meanings. As long as the designer does not intentionally imbue the logo with specific meanings, it is not problematic.
In this context, the term “Gucci font” refers to the font utilized in the Gucci logo, which is an Italian fashion and leather goods label established in 1921 by Guccio Gucci in Florence. The Granjon Roman font is strikingly similar to the serif font utilized in the Gucci word mark. The logo is used commercially worldwide on all Gucci products.
The double G logo is also capable of conveying additional meanings, which contributes to the enhancement of the Gucci brand image. Some have posited that the logo may be an indication of the company’s commitment to environmentally conscious practices, particularly the “Go Green” movement. Additionally, Gucci has recently engaged in the implementation of eco-friendly designs. For those with an interest in sustainable design and fashion, it has recently come to light that Gucci has launched a new line of eco-friendly shoes, entitled Sustainable Soles, as part of its pre-fall 2012 collection.
In contrast to other typographic logos, those with hidden meanings are particularly challenging to design. The process is more time-consuming than that of other types. Once a company has made the decision to adopt such a logo, designers utilize their technical expertise to plot the hidden symbolism before constructing the logo.
Design Elements of Gucci Logo
As Aldo Gucci joined The House of Gucci in 1933, being Guccio’s son he designed the logo of Gucci. It is now the most recognizable and memorable fashion logo in the history. The famous Gucci logo is seen by the world as a symbol of authenticity and grandeur.
Shape of the Gucci Logo:
The two interlocking “Gs” are taken from the initials of father’s name Guccio Gucci. “double-G” logo of Gucci is famous for its smart and artistic design. The Gucci logo has now become identical with style, fashion, and luxury.
Font of the Gucci Logo:
The Gucci interlocked “Gs” logo font is similar to that of Gucci logo. Guccio Gucci in Florence is an Italian leather and fashion goods brand established in 1921. The Gucci word mark is used in various Gucci products as well. However, the interlocked double Gs logo is used as a monogram instead of the whole word mark in bags and other leather goods.
