Chevrolet popularly known as Chevy is an automobile company. Though Chevrolet was born in Switzerland, his name is associated with American car making. Chevrolet immigrated to America and worked in automobile workshops. He raced Buick cars. Chevrolet motor company was founded by Louis Chevrolet and William Durant as a joint venture in 1910. Before William C. Durant was ousted from general Motors, he was the head of the Buick. He had hired Louis Chevrolet to race Buicks. But sadly, theirs was to be a short-lived partnership. Their partnership broke due to vehicle design.

The first Chevrolet “Classic Six,” was an impressive car with a price of $2150. These vehicles were designed for the rich people and were not something the common man could afford. Durant felt that in order to compete, the company needed to design cars affordable for common people. Chevrolet disagreed and did not want his name attached to anything but large, impressive automobiles. He sold his shares to Durand and left the company. From the profits of Chevrolet, Durant was able to buy a majority share in General Motor Company. He once again controlled the company he had founded and reinstated that he was the head of the auto empire.

History and Evolution of Chevrolet Logo

Chevrolet logo is one of the famous distinctive logo designs in the world which enacts a simple, smart and a sporty design. There are several schools of thoughts regarding how the logo design came to existence. Of that two of them being closest to unanimous acceptance.

One version is that it was designed by Durand after seeing a poster in a French hotel. The other is that it was Chevrolet himself designed the logo inspired by the Swiss Cross. While some believe that the logo was based on “Colette’s”. Whatever the origin it was Durand who introduced the bowtie logo in 1913 on the Chevy Baby Grand.

Design Intricacies of the Chevrolet Logo

Although the shape of the logo does not really look like a conventional bowtie, it popularly called as “Bow tie” logo which is iconic and is still the marquee of today’s Chevrolet. The cross are aligned in a linear and perpendicular alignment like that of the bowtie itself, with the letters ‘Chevrolet’ written below, which makes the logo distinctly unique and recognizable.

The fonts are very simple, distinct, clear and neat making it easily readable giving it a logotype style. There are mainly two colors used. Golden yellow for the cross and black for the rest. The gold color depicts the grandiosity and buoyancy of the company and the black depicts the bold and strong nature of the company.

At a glance, the logo really does not suggest anything with the automobile company, but since the logo has been used from the beginning of company till date its has become the magical symbol that represents the brand of the automobile company. Nevertheless the Chevrolet logo has become one of the world’s popular logos to catch all the praise the brand is worth of.