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Dogpile Logo Design Review

admin13 years ago1 year ago05 mins

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Dogpile Logo: Origin and Background

Dogpile Logo DesignA very familiar meta search tool online is Dogpile. Infospace Inc holds the registered trademark of this meta search engine.  Sure there are a lot of search engines available to use online but for broad searches which is the best and preferred search engine? Have you ever experienced running through a lot of search results and not know how relevant the results are to your actual search? Also, how many times had you encounter looking up different search results finding out that it is basically the same thing you saw previously? Dogpile can potentially solve this problematic issue.

Dogpile functionality

What does Dogpile do that other search engines do not do? Unlike any other search engine online Dogpile does:

  • It sources the search results from popular and commonly used search engines; Yahoo, Google, Ask.com, Bing, About.com and the like, giving the best top searches there is based on relevance.
  • It filters the searches to avoid duplicates.

After this two stage process the results are given to the user so they are given preferred browsing options. It will be more convenient looking through the filtered options then searching without the filter that may result to wasting of time as there will always be articles or search results with the same content.

Evolution of the Dogpile Logo

Dogpile logo Dogpile has a notable characteristic and the need for a logo of the same character is much needed. Any online search engine, if you have not noticed yet, would have its delegated logo that makes the site distinct and distinguishable from others.

The Dogpile logo is simply the search engine’s name. It is creatively done that the second letter “o” in the name is a dog’s paw mark. This very interesting trademark is definitely setting this search engine apart from the others and it also makes it easy to remember as well. The name is encased in a blue rectangle providing the perfect contrast to the whiteness the letters making it noticeable.

An added catch phrase is also seen with the Dogpile logo. The phrase “The Search and Rescue Engine” or “All the best seaarch engines piled into one” is tagged to the Dogpile logo itself. This justifies the unique quality of searching all search engine results in one click. The first catch phrase is a common phrase adapted when canines are used to recover or locate things that makes it the ideal catch phrase to the search engine’s function.

The paw mark in the Dogpile logo is extremely relevant to searching. This element of the dogpile logo is emphasized with usually a lighter shade or a complete contrast to the rest of the letters. It is derived from the cunning habit of a dog to search and dig. If you have a pet like this and a lawn or the back yard you probably already know. For those who doesn’t know yet the dug earth by the dog is called the dog-pile and so the name dogpile was adapted.

Tagged: dogpile dogpile logo dogpile logo design

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