DC Shoes Logo: Origin and Background
DC is one of the leading brands out there in the market for sporting goods related to this sport; shoes, clothes, accessories and sporting goods. The growth of DC shoes was marked in mid-1990s where the world wide acceptance and recognition the extreme sports was escalating. They catered to snowboarding, skateboarding, motocross, surfing and other extreme sports like BMX.
In 1993, DC Shoes, then was still Eightball, has reached to up to $1.5 Million in sales and at that time was under Circus Distribution Inc. The brand Eightball was dropped in the same year after another institution claimed the rights to the name. In 2001, DC shoes produced over two million pairs of shoes showing its very promising consumer base then it grew to a level very profitable. With all the positive influences to the Eightball brand and subsequent events happening lead to the establishment of DC then it was considered more than smooth sailing from start to date.
Branding for DC Shoes
The need for a logo for the line DC shoes was in demand before it is launched in 1994. Block had the background for it so conceptualizing the best and most appealing symbol was not very difficult. The logo created for this shoe line are the letters “D” and “C” overlapping to up to half of each letter making just one image. The DC logo letters means “Droors Clothing Shoes”. The word Droor is a slang for the word “Drawers”.
The produced DC logo after carefully aligning the relevant details arrived to this regal design that was carried by the brand since. Additionally the logo evolved from the simple black and white contrast to a variety of other hues, mostly neutrals. This logo also has a notable detail that quotes a seven -pointed star that represents the popular skateboarding personalities that wore and the endorsed the brand. This brand was first sported by Danny Way.
Artistic involvement to DC Logo
There were few artists that created newer designs of the shoe line that produced a variation of the brand’s logo. Few of these personalities are famous designers Phil Frost, Thomas Campbell and Shepard Fairey. These individuals created limited edition pieces that became popular to the consumers. The wide range of products showed how versatile this logo can get.
The color of the DC logo is black exuding simplicity that calls attention. Simplicity in terms of the logo design but premium high-quality products offered to the world. It was a given that this logo being versatile would have fitted in any other relevant products from just specialty shoes to other profitable lines.
Currently the DC logo applies to a lot of their products not just limited to footwear. The popularity and prominence that it displays signals a sense of status and preference for quality!
The DC logo is very familiar to many people especially to those skateboarding enthusiasts. Besides the superior quality, durability and aesthetic of the designs of their products it is not hard adapting the look they are sporting.
