Google was established in 1996, by computer science graduates namely Larry Page and Sergey Brin, the two Ph.D. students at Stanford University in California. Originally it was built as a search engine. This search engine was nick named as “Back Rub” since the system checked back links to produce better results.
Later, they renamed their search engine Google, a play on the word Googol (meaning 1 followed by 100 zeros). The company was registered on 15 September 1997, and the company was incorporated as Google Inc. on 4th September 1998 at a friend’s garage in Menlo Park, California. From a search engine, Google has grown to Google Inc., a public corporation which offers various services like Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. It continued its journey through a series of new product developments, acquisitions, and partnerships. Google’s mission is to organize the world’s information and make it easily accessible and useful.
First Google Logo Evolution
In September 1998, Sergey Brin created the first Google Logo using the open source graphics software GIMP. As an amateur he added simple effects to the word Google. He used the primary colors and gave an emboss effect to make it appear like 3D. Later an exclamation mark was added.
New Google Logo
The present famous Google logo was designed by the graphic designer Ruth Kedar. When she was working at Stanford she was commissioned to design the Google logo. The present Google logo is very simple, slimmer and sexier. It uses simple fonts and colors. The font used in the logo is called Catull. It gives a calligraphic feel with contrasting stroke weights and distinctive serifs.
The simplicity of the logo describes the simplicity of the search engine Google. The two O’s are in different colors to emphasize the infinity. A subtle shadow is rendered in a different shading style. This logo was officially launched on May 6, 2010. Google logo is unique, eye catching and very simple. Though it is very simple it speaks volume about the company, it right off the bat tells the simplicity of the Search Engine Google and its universal acceptance.
Google Doodles
Google modifies its logos to mark holidays, birthdays of famous people and major events like Olympics. These logos are known as Google Doodles. As of now, Google has more than 1000 logos in its gallery. The first Doodle was designed by Larry page and Sergey Brin in honor of the Burning Man Festival of 1998. Now Doodles are created by Dennis Hwang. He has created more than 150 Doodles. Moreover to pay its tribute to the major tragedy, Google displays a special colorless logo. The first colorless logo was used on the Google Poland homepage in April 2010 following the air plane disaster in which President Lech Kaczynski was killed. This colorless logo was used again in Google China Homepage to pay respects to the victims of the Natural disaster the Qinghai Earthquake.
