History of the Starbucks Logo
The Starbucks Logo was first created in the year 1971. The Logo is based on the 16th century “Norse” woodcut and features a topless twin-tailed siren with a double fish tail. This Logo represented the company from 1971 to 1987. The original Logo is brown and white consisting of a circle within a circle. In the center circle, is the siren. The outer circle says the words ‘STARBUCKS COFFEE TEA SPICES.’ There were complaints about the siren’s breasts showing.
The second Starbucks Logo ran from 1987 to 1992 and shows a different style of siren but this time only the upper portion of her body is showing and her breasts are covered by her long hair. This picture is zoomed in and instead of being a brown and white Logo; this one is green and white. There is black in the center circle around the siren and in the outer circle, the words STARBUCKS COFFEE are displayed. The siren is wearing a crown with a star on top of it. This Starbucks Logo ran between the years 1987 to 2010 and is still used today as a secondary Logo.
The most recent Starbucks Logo is the same as the second Logo, minus the circle within a circle and the text. Instead of the siren being white and black, this time around she is green and white. This Starbucks Logo came to be in the year 2011.
One in a Million; the Starbucks Logo
The Starbucks Logo is not like any other Logo out there. It stands out from the all other similar companies dramatically and although it has had changes throughout the years they have been for good reason. The newest Logo is nice because it shows a company that is well established and does not need to have their name in order to be recognizable.
The star seems to represent a company that has high quality service and has come a long way over the years in order to keep their customers happy.
Future of the Starbucks Logo
While the future of the Starbucks Logo is unknown, one thing is for sure; this company is going to continue to get better and better. While we hope their Logo does not change, if it does; it is going to be for the better of the company and a way of representing their changes throughout a given period in the life of their business.
