The Apparel often proclaims the Man. In a general sense, it does. If you see a man in soiled clothes with smudges of soot and smoke, you are sure he is a mining worker or an engine driver. Nobody will mistake a policeman or an army man even if he is a hundred meters away. Hence Jerry Siegel and Shuster designed the costume for the super hero with lofty ideals.
They created the logo for the super man for protecting and sustaining the ability to publish the fictitious character in perpetuity. As the most famous logo designer Paul Rand had aptly said “A logo is a flag, a signature, an escutcheon. A logo doesn’t sell (directly), it identifies.” The “S” logo virtually identifies to the modern mythological character the Super Man. The Superman logo is also known as the “S” shield.
This logo established a new genre – that of a character design even decades after it was created. This logo served as the template for future characters such as Captain America, Captain Marvel, Batman and Spiderman. This figurative logo made the character exhilarating and everlasting striking effect on its spectators. This logo went through a great deal of metamorphosis.
Superman Logo Evolution
Originally, the superman logo was a letter ‘S’ with red and blue on a yellow police badge symbol, resembling to that of a shield. Some variations took place in the shield and the letter ‘S’ in the size and shape and finally, it became an inverted bold yellow triangle holding a red on the inside. Though this logo had undergone changes to reflect the changing times, the basic theme was not changed. Needless to say this logo has left a lasting impression in the minds of people the world over. Trends come and go. But this logo is timeless, classy and memorable.
Superman Logo Structure
Stylized chest symbol: a red “S” on a yellow background. The superman logo, also known as the superman shield is the emblem for the superhero superman. This iconic emblem is also referred to as the ‘S’ shield. This logo bears a stylish letter “S”, emblazoned in a bold yellow shield which is surrounded by a red border. Superman logo depicts the diamond structure which showcases a bold authoritative and dominant character of the influential superhero. The inverted triangular shape is reminiscent of a strong male torso, so when it is placed on the fictitious hero’s shirt it emphasizes the muscular virile strength.
The Bold Colors of Superman Logo:
The logo contains only two colors red and yellow. The red and yellow colors in the logo represent the two most important stars in his life: red Rao (the red sun of Superman’s planet Krypton) and yellow Sol (Earth’s sun). The yellow color represents the activation of Superman power by Earth’s yellow sun. Red and yellow being the primary, powerful colors are bright and eye catchy and they are great for a logo. Both the colors represent dominance and dignity of the character.
The Super Letter “S”:
The letter “S” symbolizes the super-human persona and amazing superpowers. It also means Saving Lives, Stopping Crime and giving Super-Aid wherever it’s needed. Needless to say it also represents the symbol of superman’s house on Krypton. The S-Shield is the Kryptonian symbol for “hope”. Interestingly the superman logo bear resemblance to its creators’ names too.
