Burger King Introduction
Burger King is the second largest international food chain of fast food restaurants selling burgers, French fries, soft drinks and various sandwiches. The company was started as Insta-Burger king by Keith J. Kramer and Mathew Burns in 1953 in Florida, USA. They named the company as Insta Burger King based on their cooking device Insta- Broiler.
They wanted to emphasize the fact that their food was cooked instantly. The concept was as instant success that all the franchises used the Insta – Broiler. This company was bought by David Edgerton and James Mclamore in 1959. The duo renamed the company as Burger King and initiated restructuring of the food chain. They made Burger King into a great fast food franchise.
The company changed hands four times. Though the rise and fall of the company may have varied with time, the logo’s popularity never fell. Even though there were minor changes in the logo with the passage of time it maintained its unique identity. Now the Burger king is owned by 3G Capital.
Evolution of Burger King Logo
The Burger King Logo was introduced as simple one with a text Burger King. Owing to the popularity of the advertising mascot The Burger King, a graphical representation of it was added to the logo in 1960s. It can be called as Sitting King Logo as the character was shown sitting holding a beverage. This logo was used with slight variations till 1960 when the famous “Bun Halves” logo made its appearance. Originally the Bun Halves logo was simple having the company’s name in red color sandwiched between two bun halves. Hence the name. During 1994 the roof and directional signs were updated with a smoother font with rounded edges. By 1999, the company again modernized the logo with a stylized version of the “bun halves” logo.
The new logo featuring a blue swirl gives the Burger King logo a circular appearance making it look more contemporary. The present Burger King logo made its official appearance on July1, 1999. The new logo is a stylized form of the original “Bun Halves” logo and it is also known as “Blue Swirl” logo. The “Blue Swirl” logo tilts the bun halves and the letters on an axis and has a smaller bun and wraps the burger with a blue crescent giving a more circular appearance. The swirl makes the logo look more contemporary.
Intricacies of the Burger King Logo
The present logo is nearly circular with bun halves with fonts in the middle. The burgundy fonts emerge in the middle with a dull blue swoosh. The swirl completes the design and symbolizes the youthfulness of the food chain.
The font size of the letter “King” is slightly larger than the “Burger”. The design enhances the tempting vibrant nature of the food chain. The colors used in the logo are primary: red, yellow and blue. The three primary lively colors are eye catchy to all groups of people. The Burger King Logo is the most recognized one that exemplifies sophistication.
