Apple Introduction

Apple is the second largest computer company in the world. Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation that designs and manufactures consumer electronics, computer software and personal computers.

Apple’s core product lines are Macintosh line of computers, the iPod, the iPhone, the iPad. Their famous products includes software systems like Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Aperture a photography package, Final Cut Studio a professional audio and film-industry, the Safari internet browser, and iOS, a mobile operating system. After the successful launch of iPod music player in 2001, Apple Computer, Inc. became Apple dropping computer from its name.

History and Evolution of Apple Logo

Apple was first established on April 1970 in Cupertino, California by Steve Jobs, Ronald Wayne and Steve Woznaik. It was the first computer company that did not use its name as its corporate identity. The idea of selling the products under the coveted apple was first conceived by Steve Jobs and he designed the first logo. The three some even named their famous line of computers as “Macintosh” (name of an apple variety).

The original logo depicts Sir Isaac Newton sitting under an apple tree deep in contemplation. A quotation by Wordsworth was also inscribed into the logo that said: “Newton… A Mind Forever Voyaging Through Strange Seas of Thought” with the company name ‘Apple Computer Co.’ on a ribbon banner ornamenting the picture frame. Steve Jobs felt it was rather elaborate, too intellectual ant the details were hard to differentiate and complicating. Nevertheless the original logo was used only on the Apple I.

The Apple Rainbow Logo: 1976-1998

Since the original was cumbersome, Steve Job appointed graphic designer Rob Janoff to design a simple but unique logo. Eventually Rob designed the iconic “Rainbow” logo which was so unique that it remained superior and unchanged for more than twenty years. It presents the rainbow colored silhouette of an apple with a bite taken out of it. Rob himself has explained that the bite in the logo was originally implemented to represent an apple and not as another fruit. In a more genius way the bite mark represented knowledge, as in the Garden of Eden.

In a nerdy apt way the bite represented the (bite/byte), a fitting and unique way of representing a computer company. As per Steve’s wish he added the (rainbow) color to humanize the company. Moreover the rainbow colors were used in the logo to imply the fact that the monitor could reproduce images in color. Rob placed green hue on top to indicate the color of leaf. Quoting his words “because that’s where the leaf was”. The bite mark in the logo symbolizes lust and knowledge. Till 1997 the Rainbow logo maintained its sublime supremacy over any other logo.

Variations in the Color of Apple Logo

In 1998, when Steve Jobs returned to the company the rainbow theme was discontinued as per Steve’s wish to modernize. So a modern looking monochromatic apple with a bite came into use. The monochromatic logo was used on various products, packaging and advertising. From 2001 to 2003 an aqua themed version of the monochrome logo was used and a Glass-themed version has been used since 2003. Presently it has a silvery chrome finish which gives a new millennium look.