The official name is “Girl Scouts of the United States of America” (GSUSA), it is a youth organization for girls in the United States and American girls living abroad. The description of the organization is “the world’s preeminent organization dedicated solely to girls”.
The organization is ranked number 8 as the “most popular charity/non-profit in America” in Chronicle of Philanthropy.
Girl Scouts of the United States of America aims to empower girls and to help teach values such as honesty, fairness, courage, compassion, character, sisterhood, confidence and citizenship through activities like camping, learning first aid, community service and earning badges by acquiring other practical skills.
Short history of the Girl Scouts
The founder of the Girl Scouts is Juliette Gordon Low and the organization was established in 1912 and was organized after Low met Robert Baden-Powell, the founder of Scouting, in 1911.
Girl Scouts Logo Design
The designer of the Girl Scouts logo is Saul Bass, a legendary graphic designer. The logo was created in 1978. The logo design is not quite simple, but for the ones who know the organization it’s easy to recognize. It has a background that looks like a four leafed clover stylized and inside of it there are three women profiles represented, the same as the clover, stylized and differentiated by colors.
The image is accompanied by the name “Girl Scouts” the shortened version of the full name and on lower right of the name there is the Registered Trademark Logo.
Even though the image of the logo is not that simple because it’s an ensemble, in perspective it is simple, it’s perfectly fit and it looks great.
The designer chose the perfect proportion between the writing and the image, so that the writing would not take the focus completely from the image.
Girl Scouts Logo Color
The colors used for the Girl Scouts Logo are green and white, simple yet highly understandable and they look good and classy. The green can symbolize the fact that the organization is in touch with the nature, because of the expeditions and camping and trying to be good to the environment and learn about it at the same time. The colors give a purity vibe.
The designer used the same color for the name “Girl Scouts” that is placed underneath the image and for the registered trademark symbol as well.
Girl Scouts Logo Font
The font used in the Girl Scouts is not complicated, too rounded or too squared. It is just a simple font, normal but easily understandable and at the same time easy to remember.  The size of the font used in the logo is not small at all, but still it’s the right size so it would not be too big.
Conclusion
The logo reflects the idea that it is a women organization because of the simple representation of the women in the logo. And the designer made it impossible for the audience not to understand what company the logo represents by putting the “Girl Scouts” name underneath the logo’s image.
