Talking about computer technology and latest advancements in electronics, the brand name that strikes first to our brains is Intel. It is Intel which is the world’s largest semiconductor chip manufacturer and bigheadedly owns x86 processors.

Intel Corporation as a company

Intel Corporation, originated in 1968 as Integrated Electronics Corporation by Gordon E. Moore and Robert Noyce, is an American based company that deals in computer electronics. It manufactures microprocessors for Personal Computers. Besides, there is a huge line up of its products that includes motherboards, NIC (Network Interface Controllers), ICs (Integrated Circuits), flash memories, graphic chips, embedded processors and other computing and networking expedients.

As it had seen many upheavals, the company popularized and promoted itself by starting a campaign known as “Intel Inside” in 1990s. The campaign went in favor of it and succeeded to have its logo and brand name recognized worldwide, not only among technological and electronic groups but among household computer users as well.

Former Intel Logos

Intel logo is also among the vanguard of brand logos of the world and is easily recognizable. It is simply and impressively designed by DahlinSmithWhite art director Steve Griggs. The logo has been through the fruition process like most of the other brand logos been.

The initial Intel logo was the blue colored text “Intel” with its ‘e’ slightly lowered than other letters. Its subset logo was the introduction of the slogan “Intel Inside” encapsulated in an oval swirl. The subset emblem was then changed a little by lowering the ‘e’ of Intel of the motto phrase “Intel Inside”, making it resemble the main logo. It was still surrounded by a swirl but the typography was changed. The insignia gets the fame with the instigation of an astute publicizing tactic by the company. It started paying half of the cost of any advertisement that contained its insignia, getting the benefit of appearance of its logo in most of the ads, finally having it commercialized.

Present Intel logo

For coping up with the time and competition, Intel decided to change its logo and slogan to a more innovative and attractive emblem. The dropped ‘e’ was crossed out and leveled back to other letters. The “inside” element of the slogan was disappeared as it was no more required due to the new tagline in scene. It was still inside the swirl with the catchphrase “Leap Ahead” outside the eddy.  The typeface altered to Neo Sans Intel. The subset emblems of this main logo do contain the “inside” of the older slogan but outside the swirl. The new Intel mantra defines the company’s innovative mind to get the technology one step forward in every walk of life, may it be technology, edification, societal accountability, engineering or more.

Intel Sonic Logo

Accompanied with the text or graphical Intel logo is the sonic insignia of Intel Corp. The jingle also became popular when the company intelligently initiated its advertising strategy. It was written by Walter Werzowa and produced by Musikvergnuegen. It is also known as audio tag of Intel.

In short, Intel’s crest emblem echoes its innovative strategy to move the world forward. It reveals that the company is striving hard to cross its inventive margins to make people’s lives exhilarating, achieving and practicable. It never stops working. It keeps on looking for the ways to progress. It never stops providing bigger benefits and better solutions to people.

Please visit official Intel website for more details.