Where there is “Grace, Space, and Pace”, there is Jaguar Cars. Hardly any of the makes running on the roads today bigheadedly enjoys a legacy as gorgeous and illustrious as Jaguar’s. The marque name is a representation of the improvements made to the cars that brought with them the panache, sleekness, swiftness and power. Jaguar logo is a symbol of the sporting performance and graceful styling it delivers in its cars.
Jaguar Cars
Jaguar is a privately owned limited automotive company that initiated automobile engineering on 11th of September, 1922 by Sir William Lyons and William Walmsley. The company was founded with the name as Swallow Sidecar Co. but, sooner after World War II, the name converted to Jaguar Cars on 9th of April, 1945 and Swallow Sidecar 100 became the Jaguar SS100. Â Jaguar is a British company and its headquarters are based in the United Kingdom. Presently, it is retained by an Indian automotive company which is Tata Motors that occupied it on 2nd June, 2008. The company also has a parent company with the name of Jaguar Land Rover.
Jaguar Cars are famous
In 1950s, the company gained popularity because of its exceedingly stylized, elegantly designed sports car and superfluity saloons. In the past, the stylishly engineered models, that Jaguar produced, were X type and S type cars. Modern simulations of its products include XJ, XF, XK, XFR, XJR, and XKR. The whole roster of Jaguar products embraces large executive cars, sports car, racing and competition cars, compact executive cars and concept models.
Jaguar Logo
Jaguar logo is a mark of continual innovations and improvements. It represents a brand which is a name of rejuvenation and spreading out.  The company’s slogan “Grace, Space, Pace” is also reflected in its crest. The Jaguar in the logo has the same poise, promptness and vivacity that the cars also carry with them.
The design of Jaguar logo
The original insignia of the company was designed in green font color with boldness. A jaguar was sketched above the text as running or jumping across it. Only the outline was visible that lacked smoothness and had more sharp edges. The present logo brought with it a bit change and improvisation to the older one. The green font is now has the black authoritative and bold color. The typeface has also changed to Algera , giving away a touch of sophistication along with modernization and smoothness to the logo as depicted in Jaguar cars as well. The jumping jaguar sketch above the text has also been refined and now portrays evenness with rounded and no-sharp edges. The sleekness that insignia reflects is found in the company’s automobiles too.
The jaguar, as the company’s name and as in the logo both, exemplifies the pace, control and speed of the Jaguar cars. As the outline sketch was set in black, the black font color now sits better with it than the older green color. The emblem is modern, stylish, authoritative and impressive that richly puts forward the image of one of the most successful executive and sporting car manufacturing companies of the world.
Please visit official Jaguar website for more details.
