John Deere is an American corporation based in Moline, Illinois and the leading manufacturer of agricultural machinery in the world and it usually known by the John Deere name. The company sells agricultural products, under the John Deere name, products like tractors, combine harvesters, cotton harvesters, balers, planters/seeders, sprayers and ATV’s and snowmobiles. They also produce construction equipment, forestry equipment and are a supplier of diesel engines and drivetrains.
The slogan of the company is “Nothing Runs Like a Deere”, a word play invented by Carl Westby from “nothing runs like a deer”. The slogan was made for a marketing campaign to sell snowmobiles and it stuck to the corporation.
History
The company started when the inventor, John Deere, in 1836, moved to from Rutland, Vermont, USA, to Grand Detour, Illinois to escape bankruptcy. Deere then opened a shop and served as a general repairman and also manufactured small tools such as pitchforks and shovels, but the most successful tool was the cast-steel plow, which was pioneered in 1836. The company expanded in such and amazing way that the production values were incredible as well as the success. John Deere was the president of the company although Charles Deere, his son, mostly ran the company.
John Deere Logo Design
The John Deere logo design is a combination of elements. It’s formed by a green rounded square, and inside this square is the contour of another square that doubles the first one, only this one is yellow. Inside all of these there’s the image of a running deer that represents the fast growth of the company which is depicted to be as fast as the deer’s speed. The running deer signifies the fact that it will not be stopped by anything or anyone.
Under this combination of elemnts that form the central image of the logo there is the name “JOHN DEERE” that perfectly complements the image.
John Deere Logo Color
The color combination of the John Deere combination is one simple, contrasting and very well arrant. The big rounded square is green, a shade of grass green with a very subtle shade from the lower part. The green suggests in a perfect manner the fact that the company specializes in an agriculture field. The square contour inside the big square is a strong and bold yellow that pops out perfectly from the grass green background. The deer is the same color and shade as the square contour and it has a slight shade under it that gives it a slight 3D effect, a slight perspective.
The John Deere name is the same grass green color as the square background.
John Deere Logo Font
Even though John Deere is not the official name of the company, it is the name that made it famous and brought it where it is today. The font used is one simple with straight lines, comparing to the image of the logo is one third of it, which makes it pretty straight forward. It is made this way so it emphasizes the name of the inventor and his efforts to make the company what it is today.
The company’s products are easy to identify also, everything fits together. All the products are the same shade of green as the logo with yellow accents. This company is the result of a man that almost failed, but when he did, he created something great and the logo says it all.
“Nothing Runs Like a Deere.”
