One of the internationally accepted brand logos that shout out loud the slogans of their companies, is Mercedes-Benz ‘three arm star’ logo. The tagline company uses, “The best or nothing”, now suits perfectly with its logo and its history of successful outcomes. The brand is well established and well run since ages throughout the world and its logo honors it glowingly. Mercedes-Benz has spent over 125 years in the industry and still claiming to have just given a hint of its beginning. It is spearheading extra cohort of inventions. Its emblem showcases many groundbreaking vehicles.
Mercedes-Benz – a class in vehicles
Mercedes-Benz is a manufacturing company of autos, coaches, buses and trucks. Its headquarters are based in Germany. The company was founded in 1886 by the merger of two contending automobile companies Benz &Cie. and DMG. The principal personalities involved in its establishment were Karl Benz, Gottlieb Daimler and Wilhelm Maybach. The part ‘Mercedes’ of the company’s name Mercedes-Benz came from the Maybach’s daughter name. Excellence, captivation and concern as staple trademark morals are Mercedes-Benz wits that make it ‘get-up-and-go’ to a higher level every time. With the time, the incomparable innovativeness of the company has produced a huge line up of automobiles with outclass and excelled safety and technological features. It was Mercedes-Benz that pioneered the field, the rest followed them.
Mercedes-Benz Logo
To distinguish the great company from the others, a characteristic emblem was designed for Mercedes-Benz. It was back in 1909 when Gottlieb Daimler created it. He kept in mind the areas where the company excels and made it apparent in the logo as well. No matter where you are, on land, at sea, or in the air, the only thing you will trust is Mercedes-Benz. Hence, the three pointed star entered into the scene representing the three key areas land, air and sea. The logo is now a symbol of the brand and can widely be seen all over the world. It has become a tantamount of the company’s high class and swift vehicles. The silver insignia is encircled with an orbit that is helpful in placing better emphasis on the star. The silver color of the insignia is typical to all of the company’s products. It makes them visible and recognizable as class vehicles with a design distinguishable from 200 meters away. Sometimes the brand name follows with the logo in simpler typeface, but most of the time only the logo is all we see and it guarantees all.
The Mercedes Benz logo is one of the realm’s most recognized marques that implies class, flair and persona. It entails how beautifully vehicles are engineered at Mercedes-Benz that has become irresistible now. The company says and proves “We invented the motor car. We’ve been re-inventing it ever since” which depicts how superior their level of innovation is. Mercedes-Benz logo portrays company’s endeavors and consistent nature of ever evolving. It is the brand based on desire, motivation and ambition that live on.
