Who has not heard of the name “Microsoft”? Surely, everybody knows who Bill Gates is and what Microsoft is. Microsoft logo has become the symbol of the company which brought a storm to the computing world. The logo reflects one key aspects of the company which made it to climb the gigantic mountains of accomplishments and that is the user friendliness of its products. It has paved the way for the spreading and use of the computers and related produces. Hats off to Microsoft that it has made it possible for everyone to benefit from the century’s greatest invention. Not only the computer literates, but now teens, kids and older people can now mug up to practice it quickly.
Microsoft Corporation
Microsoft Corporation is an American based multinational company that develops, manufactures, maintenances and licenses different computer related products. Headquarters located at Washington in the USA, the company was founded by Bill Gates and Paul Allen on 4th of April, 1975. More than 35 years now, Microsoft has expanded its product line enormously. Discussing each and every product detail here would take dozens of pages. To cut it short, the products of Microsoft can be split into five basic product categories. The categories are Windows and Windows Live division, Server and Tools division, Online Services division, Microsoft Business division, and Entertainment and devices division.
The earlier Microsoft logos
The first Microsoft logo was a “Blibbet”. It was a text that captured the name of the brand, which is the ‘Microsoft’. The company started using it on 26th of August, 1982 and kept using it until 1987. The emblem had a green and stylized ‘O’ of MicrOsoft. The company abandoned using this logo and another insignia was designed by Scott Baker dated back in 1987. It was a Pac-Man logo that according to its creator had italic Helvetica font with ‘o’ and ‘s’ slightly apart, making the ‘soft’ part more emphasized. Baker commented that it will put forward the wave motion (-ness) and speediness of the company’s profile to the public and clients. The text has a bold black color that represents its authority in the world of computing.
Microsoft logo – Present
The ‘Pac-Man’ logo is still in use by the company with a few minute changes. From 1994 to 2002, Microsoft uses its insignia with the slogan “Where do you want to go today?” The insignia then changed its tagline afterwards. The new slogan was “Your Potential, Our Passion” that was incorporated below the corporate’s name logo. This logo remained in practice till now when Microsoft has just announced a new slogan logo of their company that catches the phrase “Be what’s next”. Simpler the logo is, stronger it leaves its marks. On seeing the Microsoft logo, one can confidently praise the power of the company. It’s a symbol of reliability and approachability. Everyone knows if buying a Microsoft’s product is a piece of cake to operate it and to enjoy all of its advantages at the peak height.
Other trademarks
As the company has a huge array of its products, there is a separate product logo for each. For example, Microsoft Windows operating system has a window shaped or flag shaped logo which we all are familiar with, divided into four quadrants with the colors red, green, yellow and blue. Those who work on computers must have seen a ‘Windows logo’ key on the keyboard which is meant to launch the start menu of the Microsoft Windows operating system. Some other very popular products of the company that have their unique trademarks under the proprietary of the company are Microsoft Office, .NET services, Microsoft Silverlight, Microsoft Security Center, Microsoft Encarta, Hotmail, Internet Explorer, MSN, and Windows messenger etc.
