The Element Company was first established in California in 1992 and Johnny Schilleriff was the one participating in most of the founding activities.
It was initially known as Underworld Element Skateboards but it simplified, becoming only “Element Skateboards”. It is very well known around the world for the high quality skateboards and surf wear that it produces.
The company works on the environmentally friendly idea; they created the Department of Elementology, established to bring about innovative designs and quality skateboards for a safe and friendly skate culture. Other programs started by the company are Elemental Awareness and Element Endangered.
The “Element “ Team is formed by: Mike Valley, Ray Barbee, Vanessa Torres, Bam Margera, Chad Muska, Bucky lasek, Chad Tim, Darrel Stanton, all of them very famous, Bam Margera being the one with the most wins in competitions and the most famous skateboarder in the world.
Element Logo Design
The Element Logo design is one not too simple but at the same time not too complex. It uses clear lines, straight and circular. The elements included in this logo are an interrupted circle that may symbolize the things that destroy the environment, that put it in jeopardy, this interrupted circle contains another full, uninterrupted circle that symbolizes protection from the destructive things, the protection that we have to offer, and inside this circle there is the central idea of the entire brand and of the logo – a stylized tree. The tree inside the second circle is stylized in a very simple way yet it’s highly understandable what it is; it is formed by a straight vertical line and from it 6 horizontal lines come out, 3 on each side.
All these 3 elements are put on a perfectly squared background; the square doesn’t have pointy edges it actually has rounded edges.
This image is usually accompanied by the name of the brand “element” which is normally put on the left of the image.
The design is simple but it says a lot, it signifies the protection the brand has to offer for the environment, it symbolizes the fact that no matter what the brand will produce, it will be made in a way that will not endanger the environment and its elements.
Element Logo Font
The font used in the Element Logo is one pretty simple. It uses more curved lines than straight but it’s still a very simple font easy to recognize and easily understandable. When the name “element” is present in the Element Logo the height of the font is exactly the same height as the image from the logo is. It fits perfect in the ensemble and it complements it.
Element Logo Color
The colors in the Element Logo are strong colors, colors used to make a statement that no matter what will be heard. The name “element” is written in black, a strong, fierce color. The image from the logo is made of two colors: the circles and the tree are white and they are placed on a red background. The red background makes everything pop out, making a clear statement.
Conclusion
The element logo is a great combination between a great concept, a great idea of a business and a simple and beautiful design.
